Enjoy a Mocktail with Magic Mind

Commercial director Jordan Brady and his production company, True Gent, have launched a new campaign for Magic Mind, the mental performance shot. 

The first spot premiered on Instagram and TikTok. Brady has been creating paid social content for the brand since 2022.

Until now, Magic Mind’s social spots have focused on its ingredients: ashwagandha, lion’s mane, matcha and time-released caffeine. The brand designed the formula to support mental clarity and help people get into flow.

The new campaign presents Magic Mind as a zero-proof mocktail with the line “Zero Proof. Full Focus.” The debut spot blends AI and live action. A bartender on a sailboat mixes a Magic Mind Original mocktail. The work is aimed at people looking for a better alternative to alcohol and sugary energy drinks.

“Magic Mind is subtly sweet, so it works not only as a mental performance shot, but as a social drink,” said Brady. “It’s the smartest thing at the bar.”