Share

electriclime° announce the exclusive signing of acclaimed filmmaker Emile Rafael to their director roster across Asia, MENA, and Australia.

Born in Prague and now based in London, Rafael is a multidisciplinary creative whose work spans commercials, music videos, and fine art. 

Originally trained as a cinematographer, he transitioned into directing with a distinctive visual style that quickly caught attention, helming videos for artists such as Katy B, Jamie N Commons and Stubborn Heart.

In the commercial space, Rafael has directed campaigns for globally recognised brands including Jaguar, Rolls Royce, Skoda, and Xiaomi, delivering striking narratives with strong visual signatures.

“I feel I’ve only scratched the surface of electriclime°'s side of the world,” Rafael shared. “There’s so much inspiration to be found in the people, culture and stories across Asia, the Middle East and Australia, I’m ready to dive in.” With a background not just in film but also music and contemporary art, Emile brings a holistic creative approach to storytelling.

“I believe that the best films and commercials leave you with a lasting impression long after you have finished watching them, the feeling needs to stay with you” he added. 

“This is what makes the best, most memorable pieces you have seen or that have even somehow changed your worldview. If I sense that there is an opportunity to do that, I am very open-minded to what that project actually is.“

Emile’s signing marks an exciting step in electriclime°’s mission to collaborate with bold, imaginative filmmakers pushing the boundaries of visual storytelling across the globe.

Share