Earth, Wind & Fire sing You Want My Love

International production company Stink Films is proud to announce the release of the official film for Earth, Wind & Fire’s new track You Want My Love, directed by Andrew Litten.

Inspired by the Chicago club scene of the 1970s, the film reimagines history as the legendary band performs at an iconic 1970s club before transitioning to the present day where the band connects with their fans in an intimate club setting.

“After talking with the band and their team, it became clear that they were yearning for a more personal experience with their fans, and that’s where the root of our concept began,” says director Andrew Litten.

From 1970s speakeasy to present-day club, the groove created by the band transcends space and time to create an atmosphere that celebrates life, culture, and community. Opening in the 1970s, the rich, jewel-toned hues are slightly desaturated to suggest a retro glamour before transitioning to the blue-tinged tones and bright white lighting of a modern-day club. The scenery may have changed, but the jubilant vibe remains.

Litten continues, “As we began to collectively shape the idea, I wanted to submerge the viewer into the two worlds of Earth, Wind & Fire, and chase tone over a linear story.”

The imagery throughout the film was heavily influenced by photographers who have captured the spirit of both eras, such as Michael Abramson, Birney Imes, and Gueorgui Pinkhassov. Evocative close-ups of couples dancing with love, sweat, and desire are intertwined with laidback scenes of a bartender preparing drinks, two friends sharing a laugh in a deserted hallway, and men playing dominoes at a corner table as the band creates a joyous vibe.

“I have nothing but immense gratitude to Ralph, Verdine, Philip and the whole Earth, Wind & Fire team for collaborating with us on bringing this to life,” says Litten. “It continuously became about finding a ‘less is more’ approach and getting out of the way of their incredible performances.”