Droga5 brings the energy of change for GE Vernova
GE Vernova’s Energy of Change campaign lights up the holidays with record-setting innovators toy drive and larger-than-life toy land, inspiring next generation of STEM leaders.
)
GE Vernova brought a STEM-powered sparkle to the holiday season with a multi-tiered giving campaign designed to showcase its global brand platform, The Energy of Change, in action and inspire the next generation of science and technology innovators.
The program kicked off on December 2 with the Innovators Toy Drive, a global 24-hour effort led by GE Vernova’s over 70,000 global employees that set a new GUINNESS WORLD RECORDS title for the largest online toy drive in 24 hours. The drive collected 23,385 STEM toys, which will be distributed in the U.S. by Toys for Tots. The GE Vernova Foundation matched all donations to be distributed to children around the world through Save the Children. Additional global collaborations with Hasbro and Mattel resulted in more than 70,000 STEM toys being donated to children around the world.
The celebration continued on December 8 at the first-of-its-kind GE Vernova’s Innovators Toyland at Rockefeller Plaza. Amidst the holiday magic, children and families were invited to explore, build, and imagine big ideas through hands-on STEM play. GE Vernova scientists led the Toy Land’s experiences, demonstrating the science behind each experience.
Broadcasting live from Innovators Toy Land, GE Vernova CEO Scott Strazik announced the GUINESS WORLD RECORDS title on NBC’s TODAY, joined by Al Roker, during a sponsored segment showcasing the global Innovators Toy Drive and the science behind play.
Credits
View on- Agency Droga5/New York
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Droga5/New York
“We are proud to give back and spark curiosity and creativity in kids around the world through this record-breaking STEM toy drive,” said Strazik. “Inspiring and growing the next generation of leaders is critical to tackling the world’s toughest challenges and delivering the breakthrough innovations that will help us shape the future of energy.”
“Within the next decade, one of the greatest challenges for the energy sector will be the increasing demand for skilled workers,” added Kristin Carvell, Chief Communications Officer and President of the GE Vernova Foundation. “We are proudly committed to investing in programs and opportunities like the Toy Drive to help grow skills and encourage future leaders to choose careers in the energy sector.”
Students from Ampark Neighborhood Elementary School, The Jermain L. Green STEM Institute of Queens, and Energy Tech High School in Queens attended special field trips to experience the exhibit firsthand. Their participation underscores the importance of expanding access to STEM education for all students and reinforces how diverse perspectives fuel bold, innovative ideas.
The installation transformed the plaza into a vibrant playground of creativity and discovery, featuring hands-on exhibits from iconic toy brands including Lite-Brite, Rubik’s Cube, SNAP CIRCUITS, and Slinky, each designed to make science and technology fun and accessible for children of all ages.
In April, GE Vernova debuted its first-ever global brand campaign, The Energy of Change, created in partnership with Droga5 and Accenture Song, which focuses on relentless optimism and how it is essential to innovation and delivering the critical energy technologies the world needs, as energy demand is expected grow by more than 50% in the next 20 years. GE Vernova’s holiday giving activations through the Innovators Toy Drive and Toy Land closed out the debut campaign year by focusing on another critical factor to the path forward – inspiring the next generation of innovators.
GE Vernova’s partners on the project include Droga5 New York and Super Digital, both part of Accenture Song (brand strategy, activation concept and consultation, visual design, and digital and social) and 360Design (Innovators Toy Land concepting, consultation and production).
