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Droga5 appoints Emma Montgomery as global CSO
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As Global Chief Strategy Officer, Montgomery will be responsible for connecting and supercharging the creative agency’s strategy and creative offerings globally, based in NYC HQ.
Award-winning creative agency network Droga5 announces the appointment of Emma Montgomery as Global Chief Strategy Officer.
She is the third global appointment for the agency this year, with Worldwide CCO Pelle Sjoenell appointed this past March, and Globa CEO Mark Green recently appointed this fall. Montgomery will be bringing her strong leadership expertise to Droga5, and will be responsible for connecting and supercharging Droga5’s strategy and creative offerings globally. She will be based in its headquarters in New York City.
“Emma is a world-class strategic leader and authority that I've long admired and dreamt of being partners-in-crime with,” said Sjoenell. “Her work inspires the creativity that connects people and brands in ways that move business and culture forward, so I’m excited to finally be able to work with her alongside Mark, and to see her lead and further strengthen our leadership and strategy teams around the world.”
Montgomery joins Droga5 after serving as CEO of DDB Chicago. She’s been in the industry for over 20 years, and has served in several high-level leadership positions throughout her career, including as President and CSO of Leo Burnett Chicago, Global CSO of TBWA, and CEO of Leo Burnett Australia. She’s also worked across a breadth of categories and multiple global clients, including Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
"I'm excited to join Droga5 and have the opportunity to help carve out a new path for the brand globally, building on its tremendous legacy of creative leadership," said Montgomery. "The potential of Droga5, combined with the possibilities of Accenture Song, was too exciting to pass up. No other agency has what they have, and as marketing shifts, the chance to make creativity a genuine partner to business is real here. I’m eager to return to my strategy roots and work with Pelle, Mark and our network of Drogans to show the world the force that creativity can be."
Montgomery’s multidisciplinary background across business, creative, media, experience design and data and analytics makes her uniquely placed to navigate the current disconnected marketing environment for agencies, clients and consumers alike. Overall, her leadership has resulted in work that has been recognised throughout the industry awards circuit, including at Cannes, D&AD, One Show, and The Clios.
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“I’m delighted that Emma will complete our new Droga5 global leadership line up, along with Pelle and Mark, and that our clients and our people will get to benefit from the huge contribution she will make to their business and to what we do,” said Annette King, Global Lead, Marketing Practice, Accenture Song. “She has one of the most interesting, varied, brave and relevant backgrounds of anyone in her field and she is beyond match fit for today’s world and the opportunities it presents to us. We are lucky to have her.”
Montgomery’s appointment comes at a time of significant global growth and integration for Droga5. This year, Accenture Song and Droga5 further strengthened the agency’s presence in key global markets by completing the acquisition of SOKO, a renowned Brazilian creative agency. With this acquisition, Droga5 São Paulo emerged as a central player in the Latin American market, reinforcing the agency’s ability to deliver data-driven creativity and culturally resonant storytelling across diverse global audiences. In August, Accenture Song and Droga5 continued its strategic expansion by announcing the rebrand of The Monkeys, an award-winning agency with offices in Australia and New Zealand, under the Droga5 banner. The Monkeys, known for its innovation and commercial creativity, will operate as Droga5 starting on December 1st.
Droga5 recently won long-term AOR partnerships with Bosch and Tourism Australia, and was appointed the experiential agency partner for Max to promote Dune: Prophecy this fall. The agency also worked with the United Nations Foundation to launch its Once Upon a Future campaign that debuted during this year’s UN General Assembly in New York City.
