Dr. Rick teaches voicemail etiquette for Progressive

If you’re wondering the best technique when leaving a voicemail, everyone’s favourite parenta-life coach has you covered. 

In the newest spot from Progressive, Dr. Rick leads a discussion on the dos and don’ts of voicemails, and it’s pretty simple. Don’t. 9 times out of 10 a text works just fine! And if you’re curious what will happen if you call that number on the voicemail? Only one way to find out…

Sean McBride, Chief Creative Officer, Arnold said: “When we’re doing our jobs right, reactions to this campaign tend to happen in two phases. The first phase is the “haha my mother and/or father does that exact thing how hilarious” phase. That’s a fun, carefree phase. The second phase is the “uh oh did I just do that the other day on no I totally did” phase. That’s a far more introspective, conflicted phase. When I first read this particular script, I enjoyed a brief moment in phase one, and I’ve been trapped in phase two ever since. A sure sign the team hit this nail squarely on the head.”