DoorDash's new DashPass spot adds up

This year for Super Bowl 2025, DoorDash’s creative studio, Superette, and Wieden+Kennedy Portland are back again with a humorous, new campaign titled DashPass Math promoting the local commerce platform’s DashPass membership service.

As part of its new campaign platform, Give Yourself a Pass, the campaign highlights the value you get with every DashPass-eligible order.

To show audiences the numerous possibilities of what DashPass savings can buy, DoorDash and the independent agency tapped mega fan and comedian, Nate Bargatze. In the spot, Nate stars as a DashPass enthusiast whose newfound savings inspire him to make quite a few extravagant purchases. Everything from horses, Fabergé eggs, clones, jetpacks and even an opera singer, because when savings are this good, it’s easy to get carried away.

DoorDash – DashPass Math

Credits

Agency Wieden + Kennedy/Portland
Production Company Biscuit Filmworks/USA
Director Jeff Low

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Credits

Agency Wieden + Kennedy/Portland
Production Company Biscuit Filmworks/USA
Director Jeff Low
Ad Agency Superette/San Francisco (In-House at DoorDash)
Founding Partner Shawn Lacy
Executive Producer Holly Vega
Head of Production Sean Moody
Editing Joint Editorial (In-House at Wieden + Kennedy)

Executive Post Producer Annie Maldonado
Editor JB Jacobs
VFX Kevin VFX
VFX Executive Creative Director/Partner Tim Davies
Senior Executive VFX Producer/Partner Sue Troyan
CG Supervisor Isaac Irvin
Color Company 3/New York
Color Producer Jake Rioux

Senior Colorist Kath Raisch
Sound Designer Morgan Johnson
Sound Field Day Sound
Executive Audio Producer Leslie Carthy
Audio Mixer Natalie Huizenga
Music Walker
Music Managing Director Sara Matarazzo
Senior Executive Music Producer Stephanie Pigott

Senior Music Producer Danielle Soury
Co-Head of Creative Rafael Segri
Co-Head of Creative Julio D'Alfonso
Vice President of Creative Renaldo Chapman
Senior Managing Director Maria Elisa Velez
President Jason White
Chief Creative Officer Azsa West
Chief Creative Officer Felipe Ribeiro

Group Creative Director Lauren Ferreira
Group Creative Director Craig Williams
Creative Director Angelo Maia
Copywriter Kamey Murphy
HP Orlee Tatarka
Executive Producer Ricara Stokes
Senior Producer Devin Brown
Head of Design Studio Alicia Kuna

Design Director Patrick Nistler
Designer Dave Hagen
Group Design Producer Scott Meisse
Motion Lead/Motion Producer Jeff Ackley
Motion Designer Neil Hilken
Motion Designer Chang Xu
Motion Designer Wen Tsai
Producer Emily Skinner

DP Larkin Seiple
Post Producer Ade Macalinao
Assistant Editor Joe Carugati
Senior VFX Producer Dan Roberts / (Executive VFX Producer)
Talent Nate Bargatze

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The tongue-in-cheek spot also stars Miki Ann Maddox (former assistant to Bravo’s Tom Sandoval) to play Nate’s financial advisor. Being no stranger to some tough bosses, Miki continuously tries and fails to get Nate to be more fiscally responsible about his spending habits. But Nate’s too focused on savings, and once DoorDash users sign up for DashPass themselves, they too, can use their extra cash on whatever they want because like Nate says, “it’s just DashPass Math.”

To continue to build excitement around the campaign, it also features notable influencers like Sam James, the viral creator of the “Girl Math” concept, two teasers, and more leading up to the big game all of which can be seen across broadcast, digital and social platforms..