Doner launches new brand campaign for Oak Street Health

Oak Street Health is dancing onto the scene in its latest campaign, Zion literally! 

Created by AOR since April 2022 Doner, the groovy new campaign promotes Oak Street Health’s healthcare services for older adults in an upbeat, refreshingly positive light. 

Oak Street Health wanted to do something outside of the category norm. In a landscape cluttered by infomercial-like advertising that makes aging sound like a chore, Doner jumped at the chance to create something creatively compelling that celebrates older adults. The idea was to create a compelling, lighthearted and humorous spot that speaks directly to a segment of the population that often feels overlooked. 

Older adults are struggling to find the care they need, and too often they give up. Making matters worse, they also tend to believe that pain, fatigue, depression and dependency are a “normal” part of aging, which is exacerbated by the fact that treatable conditions like chronic pain or arthritis are also dismissed by physicians as just a part of “old age.” making older patients less likely to seek health care for themselves and risk being undertreated if they do.