Do you have a moment for a little McDonald's?
McDonald's and DDB Paris talk about the "Lil' problems".
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In French, the word petit (little) is often seen as negative.
“A little problem”, “a little cold”, “a little late”. “Little” is a euphemism, the announcement of something that is rarely positive.
Except at McDonald’s: Little Duos, the Little Menus et Little Treats, three new menus for a tiny price. The brand and its agency DDB Paris challenged themselves to give a positive meaning to the word petit.
For this campaign, McDonald’s and DDB Paris teamed up with director Rudi Rosenberg to portray everyday moments. A little call from the bank! A little argument between your kids! The little piece that the plumber will have to change!
