Directing duo Witness joins Sibling Rivalry
London-based filmmaking duo Simon Frost and Ben Hanson, who direct under the name Witness, bring filmmaking skills and storytelling approach to the Sibling Rivalry roster.
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Production company Sibling Rivalry has announced announced the signing of Witness, the director duo comprised of Simon Frost [above left] and Ben Hanson.
Known for their emotionally charged storytelling the pair, says Sibling Rivalry, "craft films grounded in raw human experience, merging strategic thinking with emotional intelligence to create films that linger well beyond their final frame."
“We always aim to blend that documentary-style honesty into our scripted projects with actors,” says Frost. “It’s important, no matter the approach, to ground it in truth so it feels humanised and lived in, not manufactured. We always want the visual language to support the emotional truth.”
Witness comment that they approach every performance with the same goal: authenticity, creating space for spontaneity, encouraging ad-libbing, loosening scripts, and shaping environments that feel real, while never losing sight of the overall vision.
The pair describe being drawn to Sibling Rivalry for its “commitment to the craft of filmmaking”, as well as the opportunity to tap into the brand studio side of the company. “What excites us about the design arm is the potential to think beyond traditional filmmaking," Hanson explains. "To bring in elements like animation that open up new, unexpected ways of telling a story.”
“They make emotionally truthful work that looks stunning without ever feeling forced. It’s a rare balance, and one that fits right into the ethos of Sibling Rivalry.”
Witness has worked with brands such as Dell, National Geographic, Xbox, Wimbledon, Lexus, Intel, and Campaign Against Living Miserably, which led to global recognition including the Grand Prix at Cannes Lions, Grand Clio, and Impact Award at the British Arrows.
“What sets Witness apart is the depth of care they bring to every subject” says Darren Foldes, Partner at Sibling Rivalry. “They make emotionally truthful work that looks stunning without ever feeling forced. It’s a rare balance, and one that fits right into the ethos of Sibling Rivalry.”
“Everything about Sibling Rivalry feels intentional,” says Hanson. “From their support of directors to their visual identity, it’s clear they put story and craft above all. That’s exactly the kind of home we were looking for.”
“We didn’t want to just sign with a company that’s chasing trends or metrics," Frost adds. "We want to be part of something with integrity, with vision, and that’s what we saw in Sibling Rivalry.”
Witness’s work spans broadcast, digital, and experiential storytelling, with a signature style rooted in honesty, layered emotion, and understated beauty.
