DG Acquires The Reel

DG's SourceEcreative joins forces with The Reel to provide an unsurpassed global resource

DG® (NASDAQ: DGIT), the world’s leading ad management and distribution platform, today announced  it has purchased assets of The Reel,  an information resource that serves a source of creative inspiration to advertising professionals.  By merging The Reel, which serves 275 advertisers mostly based in the UK, with DG’s SourceEcreative. DG is now positioned as the leading global information resource for the latest breaking campaigns, TV commercials, virals, web videos and rich media ads.

According to SourceEcreative Managing Director Pamela Maythenyi, “The Reel has been a well utilized and respected resource for 30 years in the UK. We are thrilled to be combining forces and strengths to provide top talent and the most in-depth video resource to the worldwide advertising community."

As part of the acquisition The Reel’s Editor, Jamie Madge will be moving into the role of Worldwide Editor for SourceEcreative, and The Reel’s monthly showcase ‘The Reel Presents’ will continue, with a plan to expand the screenings to international audiences alongside those in London.

“We are looking forward to hitting the ground running in 2013 with SourceEcreative,” said Editor Jamie Madge. “The combination of their immense archive and international connections means that the potential for creating interesting and relevant editorial content is endless. We can’t wait to get started.”

The Reel’s website will still continue to operate until all clients have been transferred to the SourceEcreative site. All Reel subscribers will have access to SourceEcreative until their contracts come up for renewal.

Contacts
For SourceEcreative
Pamela Maythenyi, MD
Pamela@sourceecreative.com
+1 561 392 9701

About DG

DG (NASDAQ: DGIT) connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The Company’s television division utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. DG’s online platform, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit www.DGit.com.

Published on 19th December 2012