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Agency Dentsu Creative announces the addition of two new creative leaders across the U.S., with a focus on enhancing the agency’s growing creative leadership to impact a diverse and expanding client portfolio. 

Ryan Paulson, who previously held creative leadership roles at BBH and McCann NY, will join the agency as Chief Creative Officer in New York, and Vince Lim, former Chief Creative Officer of Barbarian, will join as Chief Creative Partner.

Paulson will work in lockstep with Julie Scelzo, Chief Creative Officer, Chicago and Global Accounts. Scelzo has led Dentsu’s American Express business creatively for six years and was promoted into a broader creative leadership role earlier this year. Vince will work alongside the pair, bringing his creative ambition and tenure to lead the agency’s creative teams for T-Mobile.

Together, the creative leadership team will deliver Transformative Creativity to help clients unlock growth by positively impacting people, business and society. This creative ambition, along with the agency’s business-driven, creatively obsessed mindset has proven to be a compelling proposition for modern brand marketers.

Dentsu Creative was appointed Creative Agency of Record for T-Mobile in January of last year and has been working closely with the brand on their creative vision. As Chief Creative Partner, Vince will play an integral role in ensuring creative excellence remains a through-line in every project across a client of this scale. This dedicated role will drive a truly creative partnership with T-Mobile.

Paulson said: "I love the idea of Transformative Creativity and extending creative thinking across media, data and CXM. I’m excited to be a part of that vision, and I’m looking forward to bringing it to life with this group of leaders, who are equal parts innovative and smart, but also incredibly kind. Great vision, great people. I can’t wait to get started."

Lim said: “I’m thrilled to contribute to the continued success of Dentsu Creative and demonstrate how Transformative Creativity can drive success for T-Mobile. I’m also eager to collaborate with others who share a similar vision and philosophy.”

“We’re thrilled to welcome both Ryan and Vince to the Dentsu Creative family,” said Abbey Klaassen, Global Brand President, Dentsu Creative. “As we continue to build our portfolio and our client needs continue to grow and diversify, it’s more important than ever to invest in creative. We have high ambitions. And we love the concept of a team made of individuals who complement one another. Ryan and Vince, along with Julie, will bolster our creative leadership with their unique skillsets and perspectives, which I believe will ensure creative excellence across the board in what is a scaled and growing set of clients.”

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