De Beers shows us Where It Begins
De Beers partners with Studio RM to embrace timeless luxury in a new campaign with Lupita Nyong'o
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De Beers has launched a new campaign Where It Begins, featuring Lupita Nyong'o as their first global ambassador, with Studio RM handling post production across film and stills.
The campaign was in partnership with Mazzarine and produced by North Six. Revered Australian talent Lachlan Bailey, who has worked with Studio RM for over five years, directed and photographed the ad.
The campaign sees the Oscar-winning actor journeying through the Jordanian desert, holding up a rough diamond to the sky before it transforms into refined jewelry pieces. Awash with dusty pinks and blues, the panoramic visuals tap into the pleasures of wonder and discovery.
Credits
View on- Agency Mazzerine
- Production Company Art Partner/London
- Director Lachlan Bailey
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Unlock full credits and more with a shots membership
Credits
View on- Agency Mazzerine
- Production Company Art Partner/London
- Director Lachlan Bailey
- Colourist Jamie Noble
- Finishing Studio RM
- Post Production Studio RM
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Mazzerine
- Production Company Art Partner/London
- Director Lachlan Bailey
- Colourist Jamie Noble
- Finishing Studio RM
- Post Production Studio RM
The campaign was launched in tandem with a sustainability initiative by De Beers that will create work opportunities for women and girls in Southern Africa.
With 12 years of post production expertise in the fashion and luxury space, Studio RM’s full-time team of artists worked across all stills and film for the campaign, ensuring a consistent look and finish. Studio RM’s skin retouching and flame work helped De Beers achieve a sophisticated and nuanced look that underscores the campaign’s message of understated elegance and exceptional craftsmanship.
