Cusqueña Dorada’s golden legacy shines around the world
Leo Lima and Rebeca combine for a new campaign blending live-action filmmaking with AI-generated imagery.
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Peruvian beer brand Cusqueña teams up with Leo Lima and Rebeca for a new campaign blending live-action filmmaking with AI-generated imagery.
Directed by Lucas Shannon, the film connects the ancient craftsmanship of the Incas working with gold to the same care behind Cusqueña Dorada, a beer designed to carry the brightness of Peru around the world.
Built through a hybrid production process, the spot combines real actors, practical cinematography and AI-built transitions and environments, moving seamlessly between tactile realism and elevated visual fantasy.
Credits
View on- Agency Leo Burnett/Lima
- Production Company Rebeca Producciones
- Director Lucas Shannon
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Credits
View on- Agency Leo Burnett/Lima
- Production Company Rebeca Producciones
- Director Lucas Shannon
- Executive Producer Alejandro Noriega
- Producer Eduardo Guerra
- Post Production/VFX Makaco
- Post/VFX Supervisor Diego Velasquez
- Sound/Music Salvaje
- Chief Creative Officer Beto Noriega
- Art Director Francisco Lopez
- Copywriter Brayan Ramos
- Art Director Sandro Angobaldo
- DP Luciano (Lucho) Badaracco
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Leo Burnett/Lima
- Production Company Rebeca Producciones
- Director Lucas Shannon
- Executive Producer Alejandro Noriega
- Producer Eduardo Guerra
- Post Production/VFX Makaco
- Post/VFX Supervisor Diego Velasquez
- Sound/Music Salvaje
- Chief Creative Officer Beto Noriega
- Art Director Francisco Lopez
- Copywriter Brayan Ramos
- Art Director Sandro Angobaldo
- DP Luciano (Lucho) Badaracco
Rather than replacing traditional craft, the technology was used to expand it.
“We wanted the film to feel cinematic, human and handcrafted, while exploring the new visual possibilities AI can bring to storytelling,” says Shannon.
“In this case, our client placed special emphasis on highlighting the enjoyment of the product abroad. AI allowed us to achieve this in London, New York, and Paris without the enormous effort involved in traveling to film”, says Alejandro Noriega, executive producer of Rebeca.
The result is a glossy, gold-infused piece that sits somewhere between premium beer ad and dreamlike visual experiment.
