Craft your own story with Mango

SMUGGLER directing-duo rubberband. bring their unique and visionary touch to Mango’s latest campaign, starring Kaia Gerber. 

Unfolding across four cinematic chapters, the film leans into the chaos and absurdity of fashion campaigns, framing itself as “a campaign about making a campaign.” Gerber uses voice-over to guide viewers through both the shoot and her own layered persona, blending humour and honesty to challenge the “multi-faceted celebrity” narrative and poke fun at Gen Z stereotypes. rubberband. pushes boundaries and redefines what a fashion campaign can be, turning it into something narrative, cinematic and authentic.

Directing-duo rubberband. is comprised of Jason Sondock and Simon Davis. Their work is defined by its dynamism, originality, and inventiveness, never satisfied with the status-quo, always pushing the boundaries of convention. Known for their unique creative choices and genre-bending style, rubberband. has collaborated with some of the world’s most recognizable brands, creative agencies, fashion houses and musicians defining their seat at the intersection of film, art, and culture.

With a singular ability to blend innovative techniques with dynamic narratives, rubberband. continuously crafts visually arresting films that are rich in texture and deeply human. Their work is set apart by their unique and visionary touch, seamlessly blending artistry with effortless style.