Claritev trades guesswork for clarity

Claritev unveils their latest brand campaign directed by Voyager’s Grayson Whitehurst via agency Brunswick, highlighting the cost of guesswork in healthcare decision making and the clarity that Claritev offers to the process.

The campaign rolls out across three spots, each built around a familiar workplace or scenario where random chance leads to poor outcomes. The first spot features a healthcare worker using a makeshift “price picker” out of ping pong balls to determine the price of a tonsillectomy. 

In the second, a man blindly throws darts around his office to optimise his healthcare plan the same way he chooses lunch, entirely at random. The third and final spot shifts to a golf course, where PGA Tour Pro Neal Shipley relies on a picker wheel to select a club for a crucial shot.

Grayson brings his signature ability to find humour in unexpected places, treating each scenario with subtle absurdity that underscores the risks of guesswork while keeping the tone grounded. Each spot closes with a clear alternative: using Claritev to make smarter, data-driven healthcare decisions with more clarity and less guesswork.

“We approached these spots with restraint,” shares Grayson. “Locked-off frames, wider compositions, neutral light - everything grounded in real spaces and played completely straight. The tone is observational and deadpan, letting awkward beats linger just long enough for the absurdity to surface on its own. 

That contrast is the point. When you treat randomness seriously, it stops being broad and starts feeling unsettling. The more sincerely we framed it, the more it revealed itself.”