Cindy Crawford stars in new campaign for Upneeq
The new campaign is directed by RSA Films’ Marie Schuller, a versatile storyteller renowned especially for her work in the fashion and beauty realm.
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Eyes On with Upneeq x Cindy Crawford was directed by award-winning director Marie Schuller and produced by RSA, in partnership with /prompt.
The multichannel campaign is rolling out across digital and social platforms, CTV, Paid (Meta and Google Ads), featuring creators, makeup artists, and women of all ages sharing their own perspectives on connection, confidence, and showing up fully.
The campaign also extends to healthcare professionals designed to support patient awareness and conversations around eye aesthetics, further expanding the campaign’s reach across both consumer and provider audiences.
"The eyes are the clearest expressions of confidence and connection. From a creative standpoint, partnering with Cindy Crawford, someone who continues to be the reference, was incredibly powerful." said Dan West, Chief Creative Officer at /prompt.
Credits
View on- Agency /prompt
- Production Company RSA Films/USA
- Director Marie Schuller
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Credits
View on- Agency /prompt
- Production Company RSA Films/USA
- Director Marie Schuller
- Editing Church Edit
- Post Production Impossible Objects
- VFX Impossible Objects
- Color Ethos Studio
- Audio Post Box of Toys Audio
- Production Services Camino Films/Barcelona
- Head of Production (HP) Taylor Schomann
- Creative Director Laura Touysinhthiphonexay
- Associate Creative Director/Copywriter Sydney Olstad
- Associate Creative Director/Art Melissa Sohmer
- Executive Producer/President Luke Ricci
- Executive Producer Jenni Sprunger
- Head of Production Sarah Morrison
- Producer Emma Cairns
- Production Designer Jon Blud
- DP Benoit Delhomme
- Editor Aaron Saiki
- Assistant Editor Logan Tarter
- Executive Producer Freya Hewett
- Head of Production Elyse Robinson
- Post Producer Kylie DeVries
- VFX Supervisor Morgan McDermott
- VFX Producer Kim Bifulco
- Lead VFX Artist Mike Roy
- Senior VFX Artist Laychin Lee
- Colorist Ryan Urzi
- Color Producer Miraida Gutierrez-Colon
- Head of Production Sasha Pace
- Executive Producer/Managing Director Eliana Carranza-Pitcher
- Executive Producer/Founder James Drew
- Sound Designer Ben Laver
- Sound Designer Chris Didlick
- Executive Producer Laura Diez
- Talent Cindy Crawford
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency /prompt
- Production Company RSA Films/USA
- Director Marie Schuller
- Editing Church Edit
- Post Production Impossible Objects
- VFX Impossible Objects
- Color Ethos Studio
- Audio Post Box of Toys Audio
- Production Services Camino Films/Barcelona
- Head of Production (HP) Taylor Schomann
- Creative Director Laura Touysinhthiphonexay
- Associate Creative Director/Copywriter Sydney Olstad
- Associate Creative Director/Art Melissa Sohmer
- Executive Producer/President Luke Ricci
- Executive Producer Jenni Sprunger
- Head of Production Sarah Morrison
- Producer Emma Cairns
- Production Designer Jon Blud
- DP Benoit Delhomme
- Editor Aaron Saiki
- Assistant Editor Logan Tarter
- Executive Producer Freya Hewett
- Head of Production Elyse Robinson
- Post Producer Kylie DeVries
- VFX Supervisor Morgan McDermott
- VFX Producer Kim Bifulco
- Lead VFX Artist Mike Roy
- Senior VFX Artist Laychin Lee
- Colorist Ryan Urzi
- Color Producer Miraida Gutierrez-Colon
- Head of Production Sasha Pace
- Executive Producer/Managing Director Eliana Carranza-Pitcher
- Executive Producer/Founder James Drew
- Sound Designer Ben Laver
- Sound Designer Chris Didlick
- Executive Producer Laura Diez
- Talent Cindy Crawford
