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Apple - Someday

A new one from Apple and Spike Jonze, who've built a partnership that just keeps giving. A casting and art direction masterpiece. This film takes you on a beautiful, sensorial journey. 

Every year at Cannes, it’s important to have that piece of work that reminds you of the heights that film can deliver in terms of emotion and how far it can transport you. This year, for me, it’s this piece of work. 

Apple – Someday

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Apple Music - Kendrick Lamar Super Bowl Halftime Show

If Cannes doesn’t have a category for this yet, then they definitely should create one. 

This year’s Superbowl Half time show starring Kendrick Lamar was a work of art. Celebrated for its artistic brilliance, cultural relevance, and performances of endless energy, it surely left a lasting impression. It was also the most watched Super Bowl halftime show.

Apple Music – Kendrick Lamar's Apple Music Super Bowl Halftime Show

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Camila Cabello - I LUV IT

Camila Cabello’s I LUV IT directed by Nicolás Méndez is a firework of nightmares. Cabello sprints away from dogs, is beaten up in a wrestling match, and gets stuck up a palm tree like a wayward cat. Oh, and also lies mangled on a car. Chaotic and perfect.

Camila Cabello – I LUV IT Feat. Playboi Carti

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Uber Eats - Brian Cox Goes To College

In Uber Eats’ 2024 campaign for its new Uber One student membership, Brian Cox, best known for starring as Logan Roy on Succession, hilariously plays a college freshman who is clearly more into the perks of Uber One than actual college life. 

The humour relies on the contrast between his famously stern, no-nonsense persona and the absurdity of college life. 

Uber – Brian Cox Goes To College

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Bon Bon Bum – Suck At Something

Yes this is a pun. In this two-minute “documentary”, the Latin American lollipop company Bon Bon Bum takes us into its sponsorship of Miami FC, Miami's historic club that's currently sitting at the bottom of the league table. 

As the CEO of Bon Bon Bum puts it: “we love people who suck”. In an age of 200 slide presentation decks, sometimes it’s as simple as that.

Bon Bon Bum – Suck At Something - The Underdog Story You Didn’t See Coming

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