Cannes Contenders: UK
Nate Woodhead, Deputy ECD at Virtue London, goes flipping crazy for B&Q, and sheds some light on why one of Samsung's campaigns is so good, as he picks his Cannes Contenders.
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B&Q Flip
There are so many emotions tied up with our homes and the life that happens there, and since the pandemic many of us are no strangers to feeling like our world has been tipped upside down. This 90-second film captures that in a beautifully poetic way. Oscar Hudson is an excellent director, his work is always ambitious and beautifully stylised. The craft and scale of production - a full rotating house and trained mountain climber at the heart of the ad - deliver a fresh message for B&Q with ease and elegance.
Credits
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- Agency Uncommon/London
- Production Company Pulse Films/London
- Director Oscar Hudson
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Credits
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- Agency Uncommon/London
- Production Company Pulse Films/London
- Director Oscar Hudson
- Editing tenthree
- Post Production Electric Theatre Collective
- Music Supervision Native Music Supervision & Production
- Audio Post/Sound Design Factory Studios/London
- Managing Director/Executive Producer James Sorton
- Executive Producer Lucy Kelly
- Producer Neil Andrews
- DP Jess Hall
- Production Designer Dan Betteridge
- Editor Ellie Johnson
- Producer Ed Hoadley
- Post Producer Holly Treacy
- Colorist Luke Morrison
- VFX Supervisor Alex Snookes
- CG Lead Patrick Krafft
- Music Supervisor Dan Neale
- Sound Designer/Audio Mixer Anthony Moore
- Executive Producer Lou Allen
- Sound Design/Foley Frankie Beirn
Credits
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- Agency Uncommon/London
- Production Company Pulse Films/London
- Director Oscar Hudson
- Editing tenthree
- Post Production Electric Theatre Collective
- Music Supervision Native Music Supervision & Production
- Audio Post/Sound Design Factory Studios/London
- Managing Director/Executive Producer James Sorton
- Executive Producer Lucy Kelly
- Producer Neil Andrews
- DP Jess Hall
- Production Designer Dan Betteridge
- Editor Ellie Johnson
- Producer Ed Hoadley
- Post Producer Holly Treacy
- Colorist Luke Morrison
- VFX Supervisor Alex Snookes
- CG Lead Patrick Krafft
- Music Supervisor Dan Neale
- Sound Designer/Audio Mixer Anthony Moore
- Executive Producer Lou Allen
- Sound Design/Foley Frankie Beirn
Samsung Night Mode
This campaign has all my favourite bits - great casting, a credible partnership and best in class creative partners. Mother has managed to pull off a brilliant ad that is as entertaining as it is effective. Making the dark feel exciting seems a bit of a stretch but put Charli XCX, Charles Jeffrey, The British Fashion Council and a whole load of mysterious creatures through Matilda Finn’s lens and you’ve got an incredible dream-world that lights up the night.
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Credits
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- Agency Mother/London
- Production Company Biscuit Filmworks/UK
- Director Matilda Finn
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Unlock full credits and more with a Source + shots membership.
Credits
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- Agency Mother/London
- Production Company Biscuit Filmworks/UK
- Director Matilda Finn
- Editor Stitch
- Post House Time Based Arts
- Sound Factory Studios/London
- Music Mad Planet
- DP Ben Fordesman
- Executive Producer Rupert Reynolds-MacLean
- Producer Simon Eakhurst
- Production Manager Luke Thornton / (Production Manager)
- Post Producer Chris Aliano
- Colorist Simone Grattarola
- Sound Producer Sadie Poole
- Music Supervisor Dan Rodgers
Credits
powered by
- Agency Mother/London
- Production Company Biscuit Filmworks/UK
- Director Matilda Finn
- Editor Stitch
- Post House Time Based Arts
- Sound Factory Studios/London
- Music Mad Planet
- DP Ben Fordesman
- Executive Producer Rupert Reynolds-MacLean
- Producer Simon Eakhurst
- Production Manager Luke Thornton / (Production Manager)
- Post Producer Chris Aliano
- Colorist Simone Grattarola
- Sound Producer Sadie Poole
- Music Supervisor Dan Rodgers
The V&A Creativity. It’s What Makes Us Human
The V&A is, in my opinion, one of the most impressive museums in the world. Politics aside, the collection there is a vital source of craft and global creative heritage. To many, the South Kensington flagship is viewed as being out of touch, but this film is a beautifully crafted contemporary view of the magic that lives inside the museum and acts as a reminder of the creative power the V&A can deliver.
Credits
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- Agency adam&eveDDB/London
- Production Company Park Pictures/London
- Director Georgia Hudson
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Unlock full credits and more with a Source + shots membership.
Credits
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- Agency adam&eveDDB/London
- Production Company Park Pictures/London
- Director Georgia Hudson
- Producer Sally Patterson
- Art Director Xander Hart
- Chief Creative Officer Richard Brim
- Chief Executive Producer Mat Goff
- Copywriter Edward Usher
- Creative Director Mark Shanley
- Producer Kreepa Naisbitt
- Executive Producer Fran Thompson
- Production Manager Fred Deedes
- Editing Trim
- Editor Paul O'Reilly
- Post Production Time Based Arts
- VFX Producer Sian Jenkins
- Colorist Lewis Crossfield
- VFX Shoot Supervisor Matt Shires
- VFX Lead Supervisor/2D Artist Matt Shires
- DP Seamus McGarvey
- Producer Kelly Brown
Credits
powered by
- Agency adam&eveDDB/London
- Production Company Park Pictures/London
- Director Georgia Hudson
- Producer Sally Patterson
- Art Director Xander Hart
- Chief Creative Officer Richard Brim
- Chief Executive Producer Mat Goff
- Copywriter Edward Usher
- Creative Director Mark Shanley
- Producer Kreepa Naisbitt
- Executive Producer Fran Thompson
- Production Manager Fred Deedes
- Editing Trim
- Editor Paul O'Reilly
- Post Production Time Based Arts
- VFX Producer Sian Jenkins
- Colorist Lewis Crossfield
- VFX Shoot Supervisor Matt Shires
- VFX Lead Supervisor/2D Artist Matt Shires
- DP Seamus McGarvey
- Producer Kelly Brown
Magnum Classics Can Be Remixed
Since Magnum got everyone's attention with Iris Apfel back in 2019 they’ve continued to embrace a playful world of colour with cultural relevance. Their latest campaign is no exception. Created to bring ‘Classics Remixed’ to life, the partnership between Gou and Minogue on pop hit Can’t Get You Out of My Head is the bright dose of summary dancing we all need.
Credits
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- Agency LOLA MullenLowe/Madrid
- Production Company 1st Ave Machine/UK
- Director Tim Brown
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency LOLA MullenLowe/Madrid
- Production Company 1st Ave Machine/UK
- Director Tim Brown
- Music Partner Big Sync Music
- Director Maxime Bruneel
- Executive Producer Kerry Smart
- Producer Kirsty Lane
- DP Jonathan Chou
- Editor Hugo Lemant
- Editor Jim Wright
- Editor Manuel Dondas
- Song "Can't Get You Out of my Head" Kylie Minogue
- Art Director Pedro Mezzini
- Copywriter Augusto Callegari
- Creative Director Kevin Cabuli
- Creative Director Jorge Zacher
- Designer Yan Graller de Oliveira
- Designer Alan Chung
- Executive Creative Director Tomas Ostiglia
- Head of Production Felipe Calvino
- Producer Marina Saro
- Talent Peggy Gou
- Talent Kylie Minogue
Credits
powered by
- Agency LOLA MullenLowe/Madrid
- Production Company 1st Ave Machine/UK
- Director Tim Brown
- Music Partner Big Sync Music
- Director Maxime Bruneel
- Executive Producer Kerry Smart
- Producer Kirsty Lane
- DP Jonathan Chou
- Editor Hugo Lemant
- Editor Jim Wright
- Editor Manuel Dondas
- Song "Can't Get You Out of my Head" Kylie Minogue
- Art Director Pedro Mezzini
- Copywriter Augusto Callegari
- Creative Director Kevin Cabuli
- Creative Director Jorge Zacher
- Designer Yan Graller de Oliveira
- Designer Alan Chung
- Executive Creative Director Tomas Ostiglia
- Head of Production Felipe Calvino
- Producer Marina Saro
- Talent Peggy Gou
- Talent Kylie Minogue
LadBible x Refuge She is Someone
This is an important piece of work that demonstrates the true power of modern youth media platforms and is a landmark moment in the maturing of LadBible. A smart and simple social campaign that brought domestic violence charity Refuge, and vital messaging about female safety, to a hard-to-reach audience at a time when it was needed most. Sometimes the simplest ideas are the best.
