Cannes Contenders: The UK

Frontline 19 Sicker Than the Patients

When the world reopened after the Covid pandemic I bumped into a friend of mine who works as a death doula. She asked how I was and I replied that I was feeling quite low. Her response stayed with me; "the world just lost six million people to a virus, you can’t move on from that and pretend everything is okay – even if you weren’t directly affected, we will all be experiencing post-traumatic stress in one way or another." With that in mind it’s incomprehensible to imagine the mental state of NHS workers who, just two years ago, were on the Covid frontline and witnessed those losses first hand. As with adam&eveDDB’s first film for Frontline 19, back in 2021, this difficult subject has been handled delicately, whilst really packing a punch and driving the message home. Cleverly directed, using CCTV-style footage and body cameras, truly bringing the audience closer to troubles and trials of the workers’ state of minds. Outstanding work that I’m hoping will be globally recognised.

Frontline19 – Sicker Than The Patients

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Agency adam&eveDDB/London
Production Company MJZ/London
Director Henry Hobson

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Agency adam&eveDDB/London
Production Company MJZ/London
Director Henry Hobson
Casting Company Kate & Lou Casting
Casting Company Ro Casting
Edit Company tenthree
Post Company Untold Studios
Audio Post 750mph

Chief Creative Officer Richard Brim
Executive Creative Director Antony Nelson
Executive Creative Director Mike Sutherland
Creative Director/Copywriter Darren Beresford
Creative Director/Art Director Rick Gayton
HP Nikki Cramphorn
Producer/Head of Production Lucy Jones
Executive Producer Lindsay Turnham

Production Designer Sophie Becher
DP Ben Seresin
Editor Stephen Dunne
Editor Billy Mead
Producer Rachel Goodger
Executive Producer Lauren Oldfield
Executive Producer Ian Berry / (Executive Producer)
VFX Artist Eric So

Colorist Julien Alary
Producer Eli Mari Sandal
Sound Designer/Audio Mixer Sam Ashwell
Producer Olivia Ray
Producer Carla Thomas

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Uber Eats Best Friends

Good insight, great script, incredible cast. This is an advert that reminds you that ads can be beautifully simple. As simple as two men who love the same simple things. Uber's double offering is effortlessly supportive of this unlikely bromance, and the brand can bask in the Richard Curtis-esque charm. Wonderful. The comments on YouTube are enough to restore your faith in advertising. To quote @zehraodunay9833; "Honestly. Well done Uber. This ad is a triumph. The duo we never knew we needed."

Uber Eats – Best Friends

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Agency Mother/London
Production Company O Positive/London
Director David Shane

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Agency Mother/London
Production Company O Positive/London
Director David Shane
Editorial The Quarry
Post Produciton 1920 VFX/UK
Sound No.8
Music Licensing Arnold Hattingh
Producer Nell Jordan

Executive Producer Ralph Laucella
Executive Producer Marc Grill
Executive Producer Nell Jordan
Production Designer Dan Betteridge
DP Justin Brown
Editor Paul Watts
Editor Scot Crane
Colorist Kai Van Beers

VFX Supervisor Ludo Fealy
2D Lead Jamie Stitson
VFX Producer Charlotte Griffin
Sound Engineer Sam Robson
Talent Robert De Niro
Talent Asa Butterfield

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PETA Pig Farm

I’ve watched this an inappropriate amount of times considering its grotesque subject, but it’s just a brilliant piece of film. Completely stand out from start to finish. Also lovely to see Jeff Low delve into animation. I doubt it was the most generous of budgets, but you certainly can’t tell that from the end result. Au revoir bacon sarnie.

PETA – This Cartoon Will Change How You See Bacon Forever

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Agency Grey/London
Production Company Biscuit Filmworks/UK
Director Jeff Low

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Agency Grey/London
Production Company Biscuit Filmworks/UK
Director Jeff Low
Sound Factory Studios/London
Music Wake The Town
Managing Director Jonny Tennant-Price
Executive Creative Director David Wigglesworth
Creative Cameron Sutherland

Creative Mel Shergold
Creative Joanna Simpson-Howe
Head of Production Maxine Hose
Head of Design Liam Thomas
Senior Producer Anthony Borkett
Managing Director/Executive Producer Rupert Reynolds-MacLean
Producer Kwok Yau
Executive Producer Hanna Bayatti

Head of Production Emily Atterton
Animator Andrei Sopon
Animator Reuben Sutherland
Sound Design & Mix Jon Clarke
Senior Audio Producer Ciara Wakley

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Apple Fuzzy Feelings

A commercial with a story that makes me feel something? Featuring characters I can connect with? And a George Harrison track? Yes please. Plus fuzzy felt? Where do I sign? This is such a beautifully crafted and layered film. The way the narrative pivots from humour to empathy is gripping, heartfelt and subtle. Is that some fuzzy felt in my eye?

Apple – Fuzzy Feelings

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Agency TBWA\Media Arts Lab/Los Angeles
Production Company Hungry Man
Director Lucia Aniello

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Agency TBWA\Media Arts Lab/Los Angeles
Production Company Hungry Man
Director Lucia Aniello
Director Anna Mantzaris
Executive Producer Kim Dellara
Executive Producer Matt Buels
Edit Company Rock Paper Scissors
Editor Tom Eagles

Animation Company Passion Animation Studios
Production Designer Fernanda Guerrero
DP James Laxton

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EE Freedom

The eternal truth is, when great observational filmmaking meets a big track, we're all swept along. The texture of UK teenage-hood is brilliantly captured. Scenes we've all experienced are built up; the fun, the fear, the heartbreak. It all comes back with a jolt. You never question the reality. Beautiful. This might be a different world to the one I grew up in but the feelings of going through it haven't changed. And, hold on, no one mentions handsets, connectivity or a network once! Funnily enough, my takeaway is the same as the PETA ad – I'll miss Bacon, but it’s time to move on. Sorry Kevin.