Cannes Contenders: Sweden

Live Nation - The Future Fan Stage

This campaign from Nord DDB transformed the concert experience by creating a miniature stage for an audience of sperm and eggs, aiming to 'inject' live music into future generations. 

The innovative approach led to a 14 per cent increase in ticket sales for the Way Out West festival. This campaign reimagined audience engagement by integrating cutting-edge technology, publicity stunt tactics and creative storytelling.

MAX - Skills To Pay The Bills

MAX, in collaboration with Åkestam Holst NoA, launched Skills to Pay the Bills, a campaign that bridged the gap between gaming and employment. 

By recognising the transferable skills acquired through gaming, the initiative offered gamers a unique pathway to employment opportunities. This forward-thinking approach resonated strongly with a younger male demographic.

Ukrainian Witness - Spells For Democracy

In a world where traditional methods to counter authoritarian regimes often fall short, Spells for Democracy took a refreshingly unconventional approach. 

Collaborating with Ukrainian Witness, Kid Collective harnessed the viral energy of TikTok's #witchtok community to channel collective frustration into a unique form of protest. 

These interactive rituals not only engaged audiences but also reframed the narrative around Vladimir Putin, portraying him as vulnerable and subject to ridicule.

ATG/V75 - Unleash Your Inner Horse 

Agency Åkestam Holst NoA put together a campaign that really captured the anticipation of horse race betting as a weekly endeavour. 

By showing people channeling their inner horse, they created a fun yet beautiful ad. The metaphor made V75 stand out from other betting games.

Getinge - The Heart Surgeon’s Cookbook

Getinge, alongside Forsman & Bodenfors, introduced The Heart Surgeon’s Cookbook, a unique campaign that combined culinary arts with medical precision. 

By presenting surgical techniques through the lens of cooking, the campaign offered an accessible and engaging perspective on complex medical procedures.