Cannes Contenders: Sweden
Zack McDonald, ECD of B-Reel Stockholm, shares his ideas on which campaigns from Sweden are in with a chance of bagging Lions at Cannes this year.
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Tretorn Sea Level Re-Boot
A simple and genius product tweak that tells an important story. It's a great campaign with a great name and great design. Reminds me why I love Forsman.
Credits
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powered byMcDonald’s The Golden Number
I’m a sucker for phone number ideas. This is one of the best I’ve seen in quite some time. Respect to whoever figured out the tones and sold this to their CD.
Credits
View on- Agency NORD DDB/Stockholm
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Credits
powered by- Agency NORD DDB/Stockholm
Oatly Help Dad
A spot-on strategy. This campaign is a fun execution of a strong insight. Each year it becomes harder and harder to pick my favourite Oatly work. The Oatly Department of Mind Control [the brand's in-house creative team] continues to amaze.
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powered byVisit Sweden Discover The Originals
More than a spoof. A brilliant insight that brings instant relatability and love to Sweden. I’d definitely go visit if I didn’t already live here. Mission accomplished.
Credits
View on- Agency Forsman & Bodenfors/Gothenburg
- Production Company B-Reel Films/Europe
- Director Torbjorn Martin
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Credits
View on- Agency Forsman & Bodenfors/Gothenburg
- Production Company B-Reel Films/Europe
- Director Torbjorn Martin
- Executive Producer Rikard Astrom
- Editor Artur Wolgers
- Producer Magnus Kennhed
- Creative Johanna Hofman-Bang
- Creative Marcus Hagglof
- Creative Elisabeth Christensson
- Producer Hampus Gunnarsson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Forsman & Bodenfors/Gothenburg
- Production Company B-Reel Films/Europe
- Director Torbjorn Martin
- Executive Producer Rikard Astrom
- Editor Artur Wolgers
- Producer Magnus Kennhed
- Creative Johanna Hofman-Bang
- Creative Marcus Hagglof
- Creative Elisabeth Christensson
- Producer Hampus Gunnarsson
H&M Wear That Feeling
I'm very biased on this one but I think the world needs an H&M and Pete Davidson collaboration right now. It's brilliantly directed by Tim Godsall. A reminder how much fun a thirty second spot can be if you do it right.
Credits
View on- Agency B-Reel Agency/Stockholm
- Production Company Anonymous Content/London
- Director Tim Godsall
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Unlock full credits and more with a shots membership
Credits
View on- Agency B-Reel Agency/Stockholm
- Production Company Anonymous Content/London
- Director Tim Godsall
- Editing Final Cut/London
- VFX Tint
- Audio Post Ponytail Sound
- Producer Camilla Geijer
- Executive Creative Director Zack McDonald
- Creative Director Afshin Moeini
- Creative Director Christian Poppius
- Executive Producer Tor Fitzwilliams
- DP Jeremy Oliver Miller
- DP Evan Prosofsky
- Production Designer Mark Snelgrove
- Talent Pete Davidson
- Song "Jungle Fever" Chakachas
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency B-Reel Agency/Stockholm
- Production Company Anonymous Content/London
- Director Tim Godsall
- Editing Final Cut/London
- VFX Tint
- Audio Post Ponytail Sound
- Producer Camilla Geijer
- Executive Creative Director Zack McDonald
- Creative Director Afshin Moeini
- Creative Director Christian Poppius
- Executive Producer Tor Fitzwilliams
- DP Jeremy Oliver Miller
- DP Evan Prosofsky
- Production Designer Mark Snelgrove
- Talent Pete Davidson
- Song "Jungle Fever" Chakachas
