Cannes Contenders: Sergio Gordilho

Netflix One Story Away

A celebration of the entertainment. The power of the stories.

Strong tagline: "We're only one story away" united by the streamer's red line and dot time counter.

It's unique and only Netflix could do something like that.

House of Lapland Salla 2032

A simple idea: bid one of the coldest cities in the world as a Candidate City for the 2032 Summer Olympic Games.

Beautifully crafted; from the logo to the Bid Book, from the film to the mascot. 

Every piece of content moves the idea forward. And follows all the required application steps of a real submission. 

Very ironic; it's a crazy idea with a serious message that spread all around the globe.

Hershey's HerShe

It's so obvious. It's in front of us everyday.

The simplicity is great. 

Her and She. 

It's the truth, marked in the brand. 

When you highlight this, it pops right in front of you.

MSF Dante’s Refugees

The similarities between the images that painters created for Dante's Hell and the photos of refugees nowadays are impressive.

The refugee crisis truly is the worst journey a person can go through. It's shocking. 

This draws attention to the worst tragedy of mankind.

SporTV Let Her Run

This idea proves that long-form content gives time for the narrative to breathe. 

If the story is good enough, people will take the time to watch it. 

You can't believe what you're seeing as the stakes get higher and higher. 

It makes you feel as if you're in the athlete's shoes, needing to prove that they were women in order to compete.