Cannes Contenders: Richard Denney

Bodyform #wombstories

I’ve just watched the film again and, to be honest, it left me with a tear in my eye. Work of this calibre makes me proud of what our industry is capable of. The genius touch is using both live-action and animation to share real honesty and sensitivity in equal parts. The music carries the narrative beautifully throughout and builds in such a way it offers so much hope, which works wonderfully with the idea. Grand Prix material all the way.

Bodyform – #wombstories

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Agency AMV BBDO/London
Production Company Chelsea
Director Nisha Ganatra

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Agency AMV BBDO/London
Production Company Chelsea
Director Nisha Ganatra
Creative Director Toby Allen
Creative Director Jim Hilson
Executive Creative Director Nicholas Hulley
Executive Producer Nadja Lossgott
Producer Edwina Dennison

Production Service PSN Production Service Network
Executive Producer Pat McGoldrick
Executive Producer Lisa Mehling
Producer Shanah Blevins
Editing Company Trim
Editor Elise Butt
Sound Design 750mph
Sound Engineer Sam Ashwell

Post Production Company Framestore/London
Creative Director Animation Sharon Lock
Colorist Simon Bourne
DP Natasha Braier
Flame Artist Tim Greenwood
Chief Creative Officer Alex Grieve

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Macmillan Tender Yet Tough

This film literally is what its title suggests. I cannot remember the last time I cried as much watching an ad. The craft is beyond incredible. The direction and editing is flawless. The music pulls on my heart strings. And the moments captured are ever so real. The little girl touching her father’s scar. I’m in bits. The surgeon doing robotics. I’m laughing as I wipe away the streaming tears and blow my nose. This film is raw. It touches a nerve and takes me back to moments of lost loved ones due to Cancer; a moving reminder of what angels every Macmillan nurse, doctor, and carer are.

Macmillan Cancer Support – Whatever It Takes

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Agency AMV BBDO/London
Production Company Iconoclast UK
Director Jonathan Alric

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Agency AMV BBDO/London
Production Company Iconoclast UK
Director Jonathan Alric
Editor Nicolas Larrouquere
Sound Engineer Sam Ashwell
Post Production MPC/London
Chief Creative Officer Alex Grieve
Executive Creative Partner Nicholas Hulley

Creative Director Andy Clough
Creative Director Rich McGrann
Creative Scott Kelly / UK
Producer Verity Elvin
Executive Producer Jane Lloyd
Executive Producer Guy Rolfe
DP Paul Ozgur
Colorist Matthieu Toullet

Executive VFX Producer Louise Unwin
VFX Producer Amie Kingsnorth
Creative Partner Nadja Lossgott
Creative Ben Polkinghorne

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Disclosure My High

What a dark video this is. Excellent filmmaking, performances, editing, casting, make-up, wardrobe, locations, the list goes on. Most videos today are all a bit ‘same old’. This has you glued from beginning to end. What a high.

Disclosure feat. Anime – My High

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Production Company Division/France
Director Simon Cahn

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Production Company Division/France
Director Simon Cahn
Executive Producer Jules De Chateleux
Producer Manager Karla Hernandez Nassar
Colorist Mikey Pehanich
Producer Clemence Cuvelier
Line Producer Pj Sodaski
DP Pat Scola

Executive Producer Gabriel Stavenhagen
Executive Producer Julian Torregorsa
Producer Juanelo Hernandez
Production Designer Luis Luino
SFX Jose Angel Cordero
Editor Yorgos Lamprinos
Flame Artist Vincent Heine
Sound Mix Capitaine Plouf

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Childline Nobody is Normal

Another stellar piece of work with incredible insight and execution, which I’m sure will make a real difference to thousands of kids’ lives. Catherine Prowse’s beautiful animation and storytelling is pure gold. I would expect to see this pick up in both idea and craft categories. Oh, and getting Radiohead’s Creep is a masterstroke.

Childline – Nobody is Normal

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Agency The Gate Worldwide/London
Production Company Blink Productions
Director Catherine Prowse

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Agency The Gate Worldwide/London
Production Company Blink Productions
Director Catherine Prowse
Sound Major Tom
Music Grand Central Recording Studios
Production Co Rowdy
Animation BLINKINK
Chief Creative Officer Lucas Peon

Creative John Osborne
Creative Rickie Marsden
DP and Colour Grader George Warren
Animator Tim Allen
Animator Tobias Fouracre
2D Animator and Compositor Tom Fisher
Sound Designer Gary Turnbull
Music Molly Butcher

Producer Josef Byrne

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Marmite Dynamite

A Marmite brief has always been a golden opportunity, with the agency and brand winning tons of gongs for its creativity and inventiveness along the way. This brilliant ambient, outdoor campaign to launch fiery chilli Marmite is bang on brand and, as always, incredibly playful and memorable. It’s worth pointing out that not many people would have seen one of these posters for real, thanks to lockdown, which demonstrates the power of outdoor and the potential PR you can gain with original and engaging thinking. Love it.

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Burberry Festive

I could watch this film over and over again. This wonderful reimagination of Singing in the Rain is just brilliant. And yes, it’s not the first time the song has been used. VW did it superbly back in 2005 for their Golf GTI but, once again, the track is another original updated and I love it. The choreography is fresh, the direction is mega and the effects are just epic.

Burberry – Festive

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Agency Production Company In-House
Production Company Riff Raff
Director Megaforce

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Agency Production Company In-House
Production Company Riff Raff
Director Megaforce
Executive Creative Director Megaforce
Edit Company Final Cut/London
Post Production The Mill/London
Sound Design 750mph
Music Twenty Below Music

Executive Producer Matthew Fone
Producer Nick Goldsmith
Production Manager Hannah Fowles-Pazdro
Production Coordinator Georgia Mills
DP Katelin Arizmendi
SFX Paul Mann
Editor Joe Guest
Post Producer Ryan Hancocks

2D Lead Alex Lovejoy
3D Lead Fabian Frank
Colorist Matthieu Toullet
Sound Designer Sam Ashwell
Music Producer Emily Pritchard
Chief Creative Officer Riccardo Tisci

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Andi Goes

Andi Goes isn’t just a title about the character in the book, it’s also a clever anagram of Diagnose, which this brilliant story book and, more importantly, educational tool is all about. Not only can it be used to detect and diagnose early signs of dyslexia in children, it also acts as a fable, encouraging children to embrace what makes them different. And, even better still, the book’s success means it’s making its way into many schools across the country. It’s one of those ‘Why hasn’t this been done earlier?’ thoughts, and demonstrates perfectly what the power of creativity can do to make a real difference in the world.