Cannes Contenders: Ireland

Aer Lingus - Big Sister

This very endearing TV commercial devised by Droga5 Dublin was brought to life by an all-female team of Producer Rebecca Bourke, Director Elle Brooks-Tao and DOP Kate McCullough. 

It is beautifully shot with a very gentle performance from the young female lead, who instead of smothering her little brother handles him with love and kindness.

Tesco Ireland - Food Love Stories

Created by BBH Dublin and directed by Lena Beug for Ponder this funny take on a fake tan disaster will ring alarms bells for many Irish women. 

There are very few ads on TV at the moment that will grab my attention but when my teenager pipes up that they find this ad very funny you know the director and the creative team have fulfilled their brief. It also had me almost considering to cook. 

Almost.

Dublin Simon Community - Last Christmas

This heart-breaking film for the Dublin Simon Community, directed by Antidote Films' Brendan Canty for BBDO Dublin does a great job of highlighting the incredibly awful and serious issue of elderly homelessness which has become a growing concern voiced by Dublin Simon’s frontline workers. 

Homelessness is tragic and traumatising at any age and this campaign aims to raise vital funds and awareness of an emergent new cohort in homeless services; older and elderly people.

Dublin Rape Crisis Centre - We Consent

Every year the Institute of Advertising Practitioners in Ireland run a competition supporting Irish charities that sets out a brief for young creatives to take part in The Cannes Young Lions. The winning film from 2022 was produced pro-bono by Pull The Trigger’s Max Brady and was co-directed by Chris Cottam and Natasha Waugh.

The creative concept by Droga5 Dublin’s Adam Kelly and Eoin Lennonwas to show that consent to sex is a continuous process and something we should all practice.

Skoda Ireland - Stargazing

A father and daughter relationship is at the heart of this very sweet ad directed by Zak Emerson at Butter for agency Boys and Girls and Skoda Ireland, which not only highlights the panoramic sunroof in a Skoda but also showcases The Perseids which are a meteor shower that are visible to the naked eye from mid-July to mid-August every year. Every day is a school day.