Cannes Contenders: France

Orange La Compil des Bleues

Agency Marcel has struck again with this campaign for Orange. I think they will win big with this one and, quite honestly, they deserve to. The idea is simple but tremendously effective, it’s a real trap that everyone falls into. It's relevant, hard-hitting and, frankly, hats off to the creative team for pushing the idea to the extreme.

Orange – Women's Football

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Agency Marcel/Paris
Production Company Prodigious Paris

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Agency Marcel/Paris
Production Company Prodigious Paris
Chief Creative Officer Gaetan Du Peloux
Chief Creative Officer Youri Guerassimov
Creative Director Xavier Le Boullenger
Copywriter Antonin Jacquot
Art Director Vincent Teffene
Executive Creative Director Fabrice Delacourt

Head of Production Timothe Rosenberg
Ad Agency Publicis Conseil/Paris
Junior Art Director Sam Salou
Motion Designer Julien Taillez
Client Lead Anne Dauve
Graphic Designer Luc Noehringer
Graphic Designer Louis Nicod
Graphic Designer Paul Creze

Graphic Designer Leo Auger
Graphic Designer Adrien Vernier
Post Producer Franck-Herve Marc
VFX Artist Guillaume Riboulet
VFX Artist Publicis Conseil/Paris
VFX Supervisor Publicis Conseil/Paris
VFX Supervisor Matt Cabaret
VFX Supervisor Francois Xavier Clement

Sound Design Prodigious Paris
Sound Producer Joel Tessonneau
Sound Prodigious Paris
Editor Mickael Bandela
Post Producer Jonathan Keita
Lead Flame Artist/VFX Supervisor Nicolas Vogel
VFX Artist Emilia Redondy
Audio Mixer Olivier Vehert

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Zalando Ballerina

Argentinian directing trio Pantera often direct for the French market. They're among the best at the moment. They manage to make you experience several emotions in one film, often with a poetic touch in a raw universe. Their film for Zalando is a perfect example of this. It's beautiful, it's touching, it's classic Pantera.

Zalando – Ballerina

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Agency Convoy/Paris
Production Company Solab
Director Pantera

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Credits

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Agency Convoy/Paris
Production Company Solab
Director Pantera
Producer Nicolas Tiry
Post Production Firm Studio
Sound Design IXYXI
Senior Art Director Marie Bliss Delpy
Creative Director Nordine Benotmane

Senior Copywriter Julia Reiss
Director of Production Thomas Le Peutrec
DP Kasper Tuxen
Art Director Marguerite Chaillou
Production Designer Luice Libotte
Editor Nicolas Larrouquere
Editor Elodie Fouqueau
Colorist Julien Alary

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Orange iPhone 15 Pro Max Dream Big

The Orange campaign (in partnership with Apple) by Publicis Conseil and directing duo Réalité is one of the better French films of recent years. It’s the kind of film that makes you a tad jealous you didn't produce it. Everything works in this film: the creative idea, the casting, the set design, the music. It's the kind of film that needs to be put forward because a simple (good) idea that is well executed is so much more powerful than a film where you have to show 20 USPs in 30 seconds.