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Orange La Compil des Bleues 

Agency Marcel has struck again with this campaign for Orange. I think they will win big with this one and, quite honestly, they deserve to. The idea is simple but tremendously effective, it’s a real trap that everyone falls into. It's relevant, hard-hitting and, frankly, hats off to the creative team for pushing the idea to the extreme.

Orange – La Compil des Bleues

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Zalando Ballerina

Argentinian directing trio Pantera often direct for the French market. They're among the best at the moment. They manage to make you experience several emotions in one film, often with a poetic touch in a raw universe. Their film for Zalando is a perfect example of this. It's beautiful, it's touching, it's classic Pantera.

Zalando – Ballerina

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Orange iPhone 15 Pro Max Dream Big

The Orange campaign (in partnership with Apple) by Publicis Conseil and directing duo Réalité is one of the better French films of recent years. It’s the kind of film that makes you a tad jealous you didn't produce it. Everything works in this film: the creative idea, the casting, the set design, the music. It's the kind of film that needs to be put forward because a simple (good) idea that is well executed is so much more powerful than a film where you have to show 20 USPs in 30 seconds.

Orange / Apple – Dream Big

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