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Salomon - Welcome Back To Earth

A beautiful collaboration between the DDB Paris team lead by the very talented Alexander Kalchev and a very talented director Martin De Thurah. 

Great mastery of what a film is: black and white, colour, abstract image, beautiful landscape, human (one), rhythm, special effects, AI, sound design, music... it could be a mess, but it's simply crystal-clear. 

Shall we slow down and go back to mother nature. I buy it! Stop killing mother earth, funny to say that here…

Salomon – Welcome Back To Earth

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Acadomia - Squabbles

A french comedy advert with good dialogues, produced by Division and agency Rosa Paris.  It's a very good idea. 

Three ads, all extremely well directed by Rudy Rosenberg.

 They are subtle, well crafted, hilarious situations, you’ll all love it. but it’s in french. Learn french! 

Coach - Courage To Be Real

Beautiful and nice effect, I didn’t get it really but my co-workers at Henry told me it was good (I needed help do the list…) the director Henry Scholfield is really talented, working a lot on the French market at the moment. 

His name will pop out as one of THE director's at the festival, I’m sure, also because of his first name (sometimes having a prize doesn't take much…). It remind me something.

Coach – Life Has Many Paths (Courage To Be Real)

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Canal+ - Super 

Another french comedy ad from Dario Fau and agency BETC, but it looks less french than the first one. Maybe because it’s for Canal+, they’re back! Not the same scale as before but what a script, it’s simply stupid as we all are sometimes… anyway I make it short:  simply brilliant!

Canal+ – Super

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Stop VEO - L’Héritage De La Violence

This is a beautiful film from Cole Webley. It has great casting, subtle acting, perfect art direction, straight forward mise en scène and simple. 

What is our legacy? Interesting subject, now more than ever!

ASSOCIATION STOP VEO – Stop VEO

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Equal Payday - An Inconvenient Question

The last one I'll give to our Belgian neighbours, to incredible directors who have a unique place in the world of advertising, the world of ALL advertising. They're hilarious and disruptive, but really disruptive, in a way that no one else has been for over 20 years.

They scratch where it hurts, and many agencies would love to work with them for the films they make and the awards they win, but very few accept what that means…

Equal payday Zijkant – Equal Pay Day

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