Cannes Contenders: France

HandsAway Fearless Night

26% of women and gender minorities give up on going out alone at night. The charity HandsAway decided to act on this social issue making the darkest streets safer at night, TBWA used existing digital billboards as light sources: From 9 pm to 7 am, digital billboards across the poorly lighted streets of Paris became 20% more illuminated.

HandsAway – Fearless Night

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Agency TBWA/Paris
Production Company ELSE (In-House at TBWA France)

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Agency TBWA/Paris
Production Company ELSE (In-House at TBWA France)
Executive Creative Director Benjamin Marchal
Executive Creative Director Faustin Claverie
Art Director Morgane Alexandre
Art Director Sebastien Skrzypczak

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National Rugby League Line For Change

In France, according to a survey, 75% of professional rugby players would not feel comfortable talking about homosexuality. To break the taboo, the National Rugby League and Fred&Farid Paris decided to put this data in the most visible place, on the field. They created and painted a new line, at the 75th meter, and everyone noticed this unusual line on the field: players, fans, millions of viewers, clubs, journalists, politicians… It broke the taboo and opened a huge debate. A few weeks later, Jeremy Clamy Edroux was the first professional male rugby player to come out.

National Rugby League - Line for Change

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Agency Fred & Farid/Paris

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Agency Fred & Farid/Paris

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Carrefour The Healthy Map

Junk food is a health issue for three billion gamers of all ages, and especially for younger people. So, Carrefour and Publicis Conseil launched a creative map on Fortnite, the 'Healthy Map'. The very first map where players will gain life only by eating fruits and vegetables.

Carrefour – Fortnite; The Healthy Map

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Agency Publicis Conseil/Paris

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Agency Publicis Conseil/Paris
President Marco Venturelli
Account Manager Marie Wallet
Creative Edgar Heusch
Creative Jean-Francois Goize
Creative Morgan Carrio

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Prime Video Orelsan

A brilliant concept from Marcel Paris to launch the Prime Video documentary dedicated to Orelsan, the French Eminem. The documentary traces the artist's journey from Caen (his hometown) to Paris, using an innovative media campaign.