Cannes Contenders: Canada

Terry Fox Foundation Finish It

I don't know if the world knows who Terry Fox or Gord Downie are, but this is a staggering introduction to two Canadian icons who exemplify the best of us: thoughtful, courageous, and tough as nails. 

If the world doesn't get it, it’s their loss. Because every single Canadian I know felt this in their bones.

Royal Ontario Museum Immortal Nature’s Symphony

If someone had presented me with an idea where an opera-loving chimp sings “Una furtiva lagrima” while witnessing the birth of the planet as a way to promote the Nature’s Symphony exhibit at the Royal Ontario Museum, I'm not sure I would have said yes. 

But I'm glad someone did because this is ridiculously imaginative thinking.

Meow Mix The Meow-a-Thon

Challenge culture is everywhere on social media but this effort for Meow Mix cat food might be the most tortuous one yet: asking cat lovers to listen to their infamous “Meow-meow-meow-meow” jingle for 12 hours straight to uncover coupons buried in the track. 

While I hate jingles, I loved this idea.

Moosehead The Presidential Pack

There’s been a flood of ‘proudly Canadian’ work in the wake of Donald Trump’s unhinged musings about Canada becoming the 51st state. 

But 1461 bottles of Moosehead to help deal with every day of Donald Trump’s second term stands head and shoulders above them all. 

This is how you meet the moment.

SickKids The Count

SickKids is responsible for some spectacular Cannes-winning work over the last decade, and this latest piece of work is no exception. 

If you are left unmoved after watching this film, I’d suggest you consult your doctor immediately because you may not have a heart.