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EGALE - Help Us Remain

An absolutely beautiful, heartbreaking and moving film about an issue I had not considered. All aspects of the craft are inspiring. Kudos to the team behind this for pulling it off. 


 Beautiful, heartbreaking and moving

Egale Canada – Help Us Remain

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Pizza Pizza - Fixed Rate Pizza

Pizza Pizza is a national treasure. I find this ad hilarious, it has a Tim and Eric-y weirdness to it that makes it great and sets it apart from many other attempts at this kind of shtick. The look and feel and performances feel like a terrible bank ad and I think executing that properly is a feat. 

 I find this ad hilarious, it has a Tim and Eric-y weirdness to it that makes it great

Pizza Pizza – Fixed Rate Pizza

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Scotiabank - You're Richer Than You Think

Precise execution, every setup feels detailed and lived in. It’s a clever and sensible re-purposing of the Scotiabanks’ longstanding tagline. You can’t go wrong syncing “Smalltown Boy.”

Precise execution, every setup feels detailed and lived in.

Scotiabank – You're Richer Than You Think

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Scene+ Carrots

Silly, simple, elegantly shot. I’ve seen this spot a million times and every time I do I get a kick out of it.

Silly, simple, elegantly shot.

Scene – Carrots (Director's Cut)

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Destination Toronto - You Gotta See What We see

Yes, I do have to throw in one of our own spots. Director X has been iterating on the use of split screens since I first started working with him and I think the technique serves this spot well. The combined effect of the two simultaneous shots makes you feel the breadth of Toronto more than a single image can. Mustafa has a beautiful and complex perspective of the city and to share that nuance in a tourism ad felt different.

 Mustafa has a beautiful and complex perspective of the city and to share that nuance in a tourism ad felt different

Destination Toronto – You Gotta See What We See

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