Cannes Contenders: Argentina
Lautaro Brunatti, EP at 1stAveMachine Buenos Aires, picks some star Argentine work - which includes one name in the stars - that he thinks might shine at this year's Cannes Lions festival.
HSBC Let's Make the Planet Not Pay the Cost
Everything related to an activist cause adds up, and this one is particularly well resolved. The art is beautiful and very justified.
Credits
powered by- Agency DAVID/Buenos Aires
- Production Company Bitt Animation
- Director Javier Lourenco
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powered by- Agency DAVID/Buenos Aires
- Production Company Bitt Animation
- Director Javier Lourenco
- Animation Bitt Animation
- Sound FX Bamba Music
- Executive Creative Director Nicolas Vara
- Creative Director Matias Paglieri
- Creative Director Gaston Duran
- Copywriter Sabrina Henry
- Copywriter Agustin Aiassa
- Art Director Julian Tedesco
- Head of Production Jimena Oliva
- Producer Agustina Perez Ponce
- VFX Director Cristian Morales
- Art Direction Alvaro Ortega Bianchi
- Executive Producer Guadalupe Tellado
- Executive Creative Director Ignacio Florra
- Art Director Luiz Felipe Jaeger
- 3D Lead Federico Gomez Valdez
Credits
powered by- Agency DAVID/Buenos Aires
- Production Company Bitt Animation
- Director Javier Lourenco
- Animation Bitt Animation
- Sound FX Bamba Music
- Executive Creative Director Nicolas Vara
- Creative Director Matias Paglieri
- Creative Director Gaston Duran
- Copywriter Sabrina Henry
- Copywriter Agustin Aiassa
- Art Director Julian Tedesco
- Head of Production Jimena Oliva
- Producer Agustina Perez Ponce
- VFX Director Cristian Morales
- Art Direction Alvaro Ortega Bianchi
- Executive Producer Guadalupe Tellado
- Executive Creative Director Ignacio Florra
- Art Director Luiz Felipe Jaeger
- 3D Lead Federico Gomez Valdez
Stonewall Proud Mistletoe
From a conceptual point of view, it is a hot topic, important and touches us all closely. On an aesthetic level, the art is very nice and very well filmed, edited, etc.
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powered by- Agency Ogilvy/London
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- Director Luis Aguer
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powered by- Agency Ogilvy/London
- Director Luis Aguer
- Editor Nina Sacharow
- Music MassiveMusic/London
- Sound 750mph
- Grade MPC/London
- Executive Creative Director Daniel Fisher
- Global Creative Director/Copywriter Francesco Grandi
- Art Directo Simon Robinson
- Executive Producer Florencia Arrizabalaga
- Music Production Director James Bargent
- Colorist Peter Oppersdorff
- VFX Producer Polly Roberts
Credits
powered by- Agency Ogilvy/London
- Director Luis Aguer
- Editor Nina Sacharow
- Music MassiveMusic/London
- Sound 750mph
- Grade MPC/London
- Executive Creative Director Daniel Fisher
- Global Creative Director/Copywriter Francesco Grandi
- Art Directo Simon Robinson
- Executive Producer Florencia Arrizabalaga
- Music Production Director James Bargent
- Colorist Peter Oppersdorff
- VFX Producer Polly Roberts
Coca-Cola Debate
In concept it is simple, but it has a strong insight, and a very good execution.
Credits
powered by- Agency Mercado McCann/Buenos Aires
- Production Company Rebolucion/Argentina
- Director Los Perez
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powered by- Agency Mercado McCann/Buenos Aires
- Production Company Rebolucion/Argentina
- Director Los Perez
- Chief of Production Agustin Borgognoni
- Executive Creative Director Nicolas Massimino
- Executive Creative Director Juan Pablo Lufrano
- Head of Art Alejandro Isturiz
- Producer Rosario Rodriguez Cappa
- Executive Producer Ezequiel Ortiz
- Executive Producer Wada Gallardo
- Producer Cecilia Cardenes
- Music Papa Music
- Audio Mix Porta Estudio
- Post/VFX Bitt Animation
- DP Roman Martinez De Bujo
- Editor Lluis Murua
- Color Marc Matons
- Color Rodrigo Silvestri
Credits
powered by- Agency Mercado McCann/Buenos Aires
- Production Company Rebolucion/Argentina
- Director Los Perez
- Chief of Production Agustin Borgognoni
- Executive Creative Director Nicolas Massimino
- Executive Creative Director Juan Pablo Lufrano
- Head of Art Alejandro Isturiz
- Producer Rosario Rodriguez Cappa
- Executive Producer Ezequiel Ortiz
- Executive Producer Wada Gallardo
- Producer Cecilia Cardenes
- Music Papa Music
- Audio Mix Porta Estudio
- Post/VFX Bitt Animation
- DP Roman Martinez De Bujo
- Editor Lluis Murua
- Color Marc Matons
- Color Rodrigo Silvestri
Conmebol A Star Called Maradona
Sometimes the commercial is good, but also many times it has to do with the entire execution of the case itself, beyond whether it is super well filmed or not, the initial creativity or the concept. And I think the case of naming a star is something shocking and creative.
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powered by- Agency Mercado McCann
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powered by- Agency Mercado McCann
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powered by- Agency Mercado McCann
Forbes My Name
The concept, created by Havas, also touches on a hot topic about the genre, and it is also very well filmed.
Credits
powered by- Agency Hoy
- Production Company Landia/Argentina
- Director Nico Kasakoff
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Credits
powered by- Agency Hoy
- Production Company Landia/Argentina
- Director Nico Kasakoff
- Executive Creative Director Federico Plaza Montero
- Executive Creative Director Nicolas Zarlenga
- Creative Director Maximiliano Samaruga
- Copywriter Juan Francisco Marzari
- Art Director Federico Landajo
- HP Emiliano Alvarenga
- Music Company DAVID/Buenos Aires
- Producer Ale Panzitta
- Executive Producer Diego Dutil
- Director Alan Segal
- Executive Producer Adrian D'Amario
- Editor Andres Quaranta
- DP Francisco Hauser
Credits
powered by- Agency Hoy
- Production Company Landia/Argentina
- Director Nico Kasakoff
- Executive Creative Director Federico Plaza Montero
- Executive Creative Director Nicolas Zarlenga
- Creative Director Maximiliano Samaruga
- Copywriter Juan Francisco Marzari
- Art Director Federico Landajo
- HP Emiliano Alvarenga
- Music Company DAVID/Buenos Aires
- Producer Ale Panzitta
- Executive Producer Diego Dutil
- Director Alan Segal
- Executive Producer Adrian D'Amario
- Editor Andres Quaranta
- DP Francisco Hauser