Canadian Women’s Foundation says Count Me In
Fela and director Kat Webber partner with VML Canada and Canadian Women’s Foundation for Count Me In, a Women’s History Month 2024 rallying cry.
){kind=avatar}
Culture-defining production studio Fela and creative agency VML Canada have created Count Me In, an inspiring and impactful film for Women’s History Month.
Directed and edited by Kat Webber, the call to action for the Canadian Women’s Foundation (CWF) highlights their mission: for every woman, girl, and gender-diverse person to have the power, safety, support, and rights to thrive.
This public foundation is doing vital work, yet many Canadians are unaware of CWF’s scope. Enabling women to be leaders, building the next generation of leaders, and breaking free from violence, poverty, and housing and food insecurity are at the heart of the organisation. This Women’s History Month, the film is igniting viewers to raise their voices and make actionable changes toward gender justice and equality by counting themselves in.
Credits
View on- Agency Taxi/Toronto
- Production Company Fela
- Director Kat Webber
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Taxi/Toronto
- Production Company Fela
- Director Kat Webber
- Executive Producer Fuliane Petikyan
- Executive Producer Taj Critchlow
- Head of Production Amir Karimi
- Editor Kat Webber
- Colorist Ana Escorse
- Sound Design OSO Audio
- Chief Creative Officer Graham Lang
- Executive Creative Director Frank Macera
- Head of Production Janice Bisson
- Producer Jonathan Lajoie
- DP Kaayla Whachell
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Taxi/Toronto
- Production Company Fela
- Director Kat Webber
- Executive Producer Fuliane Petikyan
- Executive Producer Taj Critchlow
- Head of Production Amir Karimi
- Editor Kat Webber
- Colorist Ana Escorse
- Sound Design OSO Audio
- Chief Creative Officer Graham Lang
- Executive Creative Director Frank Macera
- Head of Production Janice Bisson
- Producer Jonathan Lajoie
- DP Kaayla Whachell
A symphony of female voices delivers the collective monologue, including notable women across Canada such as Fay Defazio Ebert, teen pro-skateboarder; Sarain Fox, activist; Hannah Sung, media veteran; Anna Bediones, digital creator; Maya Jardon, model; Abby Albino, non-profit founder; Emma Genesse, feminist influencer; and Jamie Pandit, a transgender content creator.
"This piece is a visual pledge,” said Webber. “A call to join the chorus of those who are dedicated to bringing about tangible change, to actively engage and count yourself in. The collage style interweaves powerful portraiture, direct address, and mixed media featuring home videos from our cast, creating a universal and personal portrait of the vast tapestry of women across Canada. It's a celebration of the female force. The campaign is scored with an original song written for the project by Canadian singer/songwriter LOKRE and was created by women in all key roles in front of and behind the lens, which for me adds an extra layer of authenticity to the message. We invite you to count yourself into this movement and support the incredible work that the Canadian Women's Foundation does in this country."
Launching during Women’s History Month, Count Me In is a national movement to recruit and galvanise as many people in Canada as possible to join CWF.
