British Arrows Take A Bow

British Arrows Take A Bow

If you were anywhere near the center of Battersea Park in London yesterday evening, you might just have heard the cheers of the UK's adland glitterati as they gathered in the location's spectacular Evolution venue for the annual British Arrows Awards. In its 39^th year, the Arrows continued the tradition of rewarding the best British commercial work with a quiver-full of mounted darts.


Hosting the event this year was young comedy star Jack Whitehall, whose bold assault on Saatchis' Paul Silburn won over most of the audience instantly (as did his refusal to utter the name Tom Kuntz). Whitehall was joined on stage by a stoic and professional Ben Priest from adam&eveDDB, the awards' Chairman, who took his endless ribbing with gentle good humour.

Whitehall looks on nervously when he realizes some ad-folk are bigger than him.

 
On to the prizes: The Chairman's Award, one of the most prestigious of the evening, was awarded to Rattling Stick's Ringan Ledwidge for his outstanding body of work. Sadly Mr Ledwidge couldn't attend due to shooting his feature film, but sent a humorous apology film in his stead. Other prominent winners were Audi – picking up Advertiser of Excellence, BBH – named Ad Agency Of The Year (for the second year running and seveth time in total), Blink – grabbing Production Company Of The Year and Tom Tagholm's stunning 'Meet The Superhumans' chosen as Commercial Of The Year.
 

A seriously looking Tom Tagholm clutches his arrow for seriously good spot 'Meet The Superhumans'.

 
In the main awards categories, the big winners of the night were the aforementioned 'Meet The Superhumans', John Lewis' 'The Journey' and 'The Other Half', The Guardian's 'Three Little Pigs', Hovis' 'Farmer's Lad' and the Lynx shower gel campaign 'Sporty/Brainey/etc Girl' all picking up more than one Gold award. Childline's powerful 'It Follows Me Around' and the Lauren Luke-starring 'Don't Cover Up' for Refuge also received multiple Golden nods from the judges.
 

BBH's Nick Gill (left) and Dav Karbassioun (right) celebrate the Agency Of The Year win with a lovely kiss.

The team at Blink revel in their Production Company Of The Year glory.

 

Members can view the victorious spots by clicking here. Below is the list of all Gold, Silver and Bronze winners.
 
The Chairman's Award 2013
Presented To Ringan Ledwidge
 
2013 Advertiser of Excellence
Audi
 
Advertising Agency of the Year 2013
BBH
 
Production Company of the Year 2013
Blink Productions
 
Commercial Of The Year 2013
Channel 4 Paralympics Meet The Superhumans
 
 
Gold Awards
 
Alcoholic Drinks
Southern Comfort Whatever's Comfortable
 
Best 30-60 Second TV Commercial
Lynx Shower Gels Sporty Girl
Lynx Shower Gels Brainy Girl
Ikea Playin' With My Friends
Hovis Farmer's Lad
Lurpak Lightest Rainbow
Southern Comfort Whatever's Comfortable
 
Best 60-90 Second Cinema Commercial
Channel 4 Paralympics Meet The Superhumans
 
Best 60-90 Second TV Commercial
John Lewis The Journey
Morrisons Christmas 2012 The Truth
Channel 4 Paralympics Meet The Superhumans
 
Best Over 90 Second TV Commercial Using Paid For Media
The Guardian Three Little Pigs
 
Best Over 90 Second Cinema Commercial
The Guardian Three Little Pigs
 
Best Over 90 Second Web-Based Film
Physical Abuse Awareness It Follows Me Around
Prometheus David
 
Breads & Cereals
Hovis Farmer's Lad
 
Charity
St John Ambulance Helpless
Don't Cover Up Lauren Luke
Physical Abuse Awareness It Follows Me Around
 
Corporate
John Lewis The Journey
 
Dairy Products
Lurpak Lightest Rainbow
 
Household Soaps, Detergents & Toiletries
Lynx Shower Gels Brainy Girl
Lynx Shower Gels Sporty Girl
Lynx Shower Gels High Maintenance Girl
 
International
Axe Susan Glenn
 
New Advertiser To TV
St John Ambulance Helpless
 
Newspapers, Magazines & Music
The Guardian Three Little Pigs
 
Retail
Ikea Playin' With My Friends
John Lewis The Journey
Morrisons Christmas 2012 The Truth
John Lewis The Other Half
KFC It Doesn't Count If…
 
The John Webster Award for Best New Creative Team
St John Ambulance Helpless
 
The John Webster Award for Best New Creative Team
Don't Cover Up Lauren Luke
 
Transport, Travel, Leisure & Tourism
Paddy Power Chav Tranquilizer
 
TV & Radio Station Promotions
Channel 4 Paralympics Meet The Superhumans
 
UK TV Series
Lynx Shower Gels Girl Series
 
Vehicles & Automotive Products
Audi A5 The Swan
 
 
Silver Awards
 
Alcoholic Drinks
Guinness Sheep Dog
Fosters Lucy
 
Best 30-60 Second TV Commercial
Lynx Shower Gels High Maintenance Girl
Audi A5 The Swan
 
Best 60-90 Second Cinema Commercial
Acer's Aspire Ultrabook Bake It
 
Best 60-90 Second TV Commercial
John Lewis The Other Half
National Lottery Dreams
 
Best Over 90 Second Web-Based Film
Channel 4 Funny Fortnight
Prometheus Ted Conference
Guinness Sheep Dog
Time To Change The Stand Up Kid
 
Best Over 90 Second TV Commercial Using Paid For Media
St John Ambulance Helpless
 
Best Integrated
John Lewis The Journey
British Airways Don't Fly
Fosters Good Call Centre
Lynx Anarchy
 
Breads & Cereals
Crunchy Nut Snake
 
Charity
Time To Change The Stand Up Kid
NSPCC The $#*! Kids Say.
 
Confectionery & Snacks
HP Sauce A Sauce Of Manliness
 
Corporate
John Lewis The Other Half
National Lottery Dreams
BBC Olympics Stadium UK
Virgin Atlantic Flying In The Face Of Ordinary
 
Financial
Halifax Furry Hero
 
Food
HP Sauce A Sauce Of Manliness
 
Household Appliances, Maintenance & Services
Safestore I Will Return
 
International
Nike Free I Would Run To You
 
Public Service Advertising
Smoke Free Mutation
 
Television & Radio Station Promotions
BBC Olympics Stadium UK
 
Transport, Travel, Leisure & Tourism
Virgin Atlantic Flying In The Face Of Ordinary
 
UK TV Series
Ikea Furniture Series
Kwik-Fit Tyres/Mots
 
Vehicles & Automotive Products
Kwik-Fit School
Volkswagen Polo Dad
Land Rover Discovery 4 Dry Cleaner
 
 
Bronze Awards
 
Best 20 Second TV Commercial
Kwik-Fit Café
 
Best 30 Second TV Commercial
Durex Vinyl
 
Best 30-60 Second TV Commercial
Virgin Atlantic Flying In The Face Of Ordinary
Weetabix Golden Syrup Dad's Big Day
Teen Relationship Abuse If You Could See Yourself…?
 
Best 60-90 Second TV Commercial
BBC Olympics Stadium UK
 
Best 60-90 Second Cinema Commercial
Everything Everywhere Film Club
 
Best Over 90 Second Cinema Commercial
Time To Change The Stand Up Kid
 
Best Integrated
Don't Cover It Up Lauren Luke
Channel 4 Paralympics Meet The Superhumans
 
Breads & Cereals
Weetabix Golden Syrup Dad's Big Day
 
Charity
Save The Children Tomorrow
Samusocial A Woman's Nightmare
 
Corporate
National Lottery Heroes Return
Safestore I Will Return
Thinkbox Harvey And Rabbit
 
Financial
Barclaycard Toys
 
Household Soaps Detergents & Toiletries
Durex Vinyl
Lynx The Chain
 
International
Orange Telecommunications The Kiss Boy 1/2
 
New Advertiser To TV
Safestore I Will Return
 
Non-Alcoholic Beverages & Water
Lipton Ice Tea Slap
 
Public Service Advertising
Teen Relationship Abuse If You Could See Yourself…?
BBC Current Affairs World Sophie
Cancer Research UK The Answer Is Plain
 
Retail
Phones 4 U Upgrades Gilet
 
Sponsorship Bumpers
Virgin Holidays


Posted on 21st March, 2013