British Arrows Craft Winners Announced

2012 British Arrows Craft Winners Announced
 
Rattling Stick's "Three Little Pigs" for The Guardian
and BBH takes award for Best Crafted TVC.
 

Rattling Stick's "Three Little Pigs" was a big winner at the Craft awards.

The 2012 British Craft Awards were presented in London on Monday night, 26 November, and with 4 Creative's Paralympics 'Meet the Superhumans' and The Guardian's 'Three Little Pigs' spots achieving the most gongs.
 
The most coveted prize of Best Crafted Commercial, was scooped by 'Three Little Pigs,' directed by Ringan Ledwidge, for BBH through Rattling Stick and for The Guardian. The jury awarded it for having the biggest variety of crafted content. In addition to taking the Gold for Best Crafted spot, the ad also on Silver gongs in the categories of Editing, Production Design and Direction.
 
The not-for-profit Awards recognise the best-in-show of British moving image advertisements – broadcast and online – along with TV promos which don't include programming. Uniquely, they honour the individuals who created the work rather than the production companies involved. Formed in 1976, the awards were originally called the British Television Advertising Awards (BTAA's) until a rebrand in 2010.
 
Andrew Ruhemann, Chairman of the Jury, British Craft Awards 2012 and MD, Passion Pictures commented: "It's been a real coup to head up this year's jury for the British Arrows Craft Awards - 2012 has been a triumphant year of creative excellence and interesting work."
 
Lizie Gower, Chairman of the British Arrows and MD, Academy, added:  "Many different disciplines are needed to create a truly stand-out commercial, and all too often recognition is only given to a few. That's why, in my opinion, these Awards are so important. We celebrate and honour the many team players that work so hard to achieve the end results that we saw tonight."
 
Highlights of the 2012 Craft winners appear below.  For a full list of winners, click here.

GOLD AWARD: ANIMATION
Awarded to Passion Pictures
Product:  BBC Sport
Title:  BBC 2012 Stadium UK
Director:  Pete Candeland
Advertising Agency:  RKCR/Y&R
Production Company: Passion Pictures/ Red Bee Media
 
SILVER AWARD: ANIMATION
Awarded to Digital Domain
Product:  Toyota GT86
Title:  The Real Deal
Director:  Adam Berg
Advertising Agency:  Saatchi & Saatchi
Production Company:  Stink
 
GOLD AWARD: EDITING
Awarded to Tim Hardy, Stitch
Product:  Paralympics on Channel 4
Title:  Meet The Superhumans
Director:  Tom Tagholm
Advertising Agency:  4 Creative
Production Company:  4 Creative
 
SILVER AWARD: EDITING
Awarded to Rich Orrick, Work
Product:  The Guardian
Title:  Three Little Pigs
Director:  Ringan Ledwidge
Advertising Agency:  BBH
Production Company:  Rattling Stick
 
GOLD AWARD: LIVE ACTION SFX
Awarded to Simon Ratigan
Product:  Avios
Title:  Fly
Director:  Simon Ratigan
Advertising Agency:  101 London
Production Company:  hla
 
GOLD AWARD: CINEMATOGRAPHY
Awarded to Mattias Montero
Product:  Hovis                     
Title:  Farmer's Lad
Director:  Seb Edwards
Advertising Agency:  Dare  
Production Company:  Academy
 
SILVER AWARD: CINEMATOGRAPHY
Awarded to Luke Scott
Product:  Paralympics on Channel 4
Title:  Meet The Superhumans
Director:  Tom Tagholm
Advertising Agency:  4 Creative
Production Company:  4 Creative
 
GOLD AWARD: CGI
Awarded to The Mill
Product:  Range Rover Sport
Title:  Accelerator
Director:  Johnny Green
Advertising Agency:  RKCR/Y&R
Production Company:  Hungry Man
 
SILVER AWARD: CGI
Awarded to The Mill
Product:  Audi A6 Avant
Title:  Hummingbird
Director:  Daniel Barber
Advertising Agency:  BBH
Production Company:  Knucklehead
 
GOLD AWARD: PRODUCTION DESIGN
Awarded to Max Gottleib
Product:  Heineken
Title:  The Switch
Director:  Martin Krejci
Advertising Agency: TBWA Amsterdam
Production Company:  Stink
 
SILVER AWARD: PRODUCTION DESIGN
Awarded to Simon Davis
Product:  The Guardian
Title:  Three Little Pigs
Director:  Ringan Ledwidge
Advertising Agency:  BBH
Production Company:  Rattling Stick
 
GOLD AWARD: RECORDED MUSIC
Awarded to Tim Hardy and Tom Tagholm
Product:  Paralympics on Channel 4
Title:  Meet The Superhumans
Director:  Tom Tagholm
Advertising Agency:  4 Creative
Production Company:  4 Creative
 
SILVER AWARD: RECORDED MUSIC
Awarded to Ben Leeves
 
Product:  Hands Only CPR
Title:  Vinnie
Director:  Wayne McClammy
Advertising Agency:  Grey
Production Company:  Hungry Man
 
GOLD AWARD: VFX
Awarded to Paul O'Shea and Rob Walker, MPC
Product:  Nike
Title:  Game On
Director:  Adam Berg
Advertising Agency:  Wieden + Kennedy, Portland
Production Company:  Smuggler
 
GOLD AWARD: NEW DIRECTOR
Awarded to Amanda Boyle
Product:  NSPCC
Title:  The $#*! Kids Say
Director:  Amanda Boyle
Advertising Agency:  Inferno          
Production Company:  Academy / A+
 
GOLD AWARD: ACHIEVEMENT IN PRODUCTION
Awarded to Gwilym Gwillim and Rory Fry
Product:  Paralympics on Channel 4
Title:  Meet The Superhumans
Director:  Tom Tagholm
Advertising Agency:  4 Creative
Production Company:  4 Creative
 
SILVER AWARD: ACHIEVEMENT IN PRODUCTION
Awarded to Ben Croker and James Guy
Product:  Nike
Title:  My Time Is Now
Director:  Adam Berg
Advertising Agency:  Wieden + Kennedy
Production Company:  Stink/Stinkdigital
 
GOLD AWARD: ORIGINAL MUSIC
Awarded to Marc Bianchi and Bryan Ray Turcotte
Product:  Nike Free Run
Title:  I Would Run to You
Director:  Ringan Ledwidge
Advertising Agency:  Wieden + Kennedy, Portland
Production Company:  Rattling Stick
 
SILVER AWARD: ORIGINAL MUSIC
Awarded to Adam Buxton and Nick Webber
Product:  Thinkbox
Title:  Harvey & Rabbit
Director:  Si & Ad
Advertising Agency:  The Red Brick Road
Production Company:  Academy
 
GOLD AWARD: SOUND DESIGN
Awarded to Jack Sedgwick
Product:  Honda Civic
Title:  Spark
Director:  Martin Krejci
Advertising Agency:  Wieden + Kennedy
Production Company:  Stink
 
SILVER AWARD: SOUND DESIGN
Awarded to Sam Brock and Will Cohen
Product:  The Guardian
Title:  Three Little Pigs
Director:  Ringan Ledwidge
Advertising Agency:              BBH
Production Company:  Rattling Stick
 
GOLD AWARD: DIRECTION
Awarded to Tom Tagholm
Advertiser:  Channel 4
Product:  Paralympics on Channel 4
Title:  Meet The Superhumans
Director:  Tom Tagholm
Advertising Agency:  4 Creative
Production Company:  4 Creative
 
SILVER AWARD: DIRECTION
Awarded to Ringan Ledwidge
Product:  The Guardian
Title:  Three Little Pigs
Director:  Ringan Ledwidge
Advertising Agency:  BBH
Production Company:  Rattling Stick
 
BEST CRAFTED COMMERCIAL
Awarded to The Guardian 'Three Little Pigs'
Product:  The Guardian
Title:  Three Little Pigs
Director:  Ringan Ledwidge
Advertising Agency:  BBH
Production Company:  Rattling Stick

Published 27 November, 2012