Blue Moon delivers a father-son talk
Blue Moon brings back iconic talking orange characters in its latest campaign.
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There’s a reason some ideas stick. That’s because they’re rooted in truth, even when they’re a little absurd. For Blue Moon, that story begins with what sets it apart: a hint of Valencia orange peel in the brew.
In its latest campaign, Blue Moon unexpectedly leans into that heritage by bringing back its talking orange characters and pairing them with the unmistakable humour of SNL’s Colin Jost.
Created in partnership with Lola USA and Jost’s production company, No Notes, the campaign builds on last year’s momentum, when Jost was introduced as a Blue Moon celebrity partner, boosting growth for the brand.
This year, the goal is to push the brand further into culture with younger audiences through personality-driven, comedic, and culturally attuned work featuring distinctive characters.
Credits
View on- Agency LOLA/New York
- Production Company SMUGGLER/USA
- Director Benji Weinstein
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Credits
View on- Agency LOLA/New York
- Production Company SMUGGLER/USA
- Director Benji Weinstein
- Production Agency/VFX Omnicom Production/USA
- Production Company 8th Street Productions
- Production Partner No Notes
- Editing Mackcut
- Post Production/Editing/Finishing/Color/Audio Post Optimus/Chicago
- VFX Blacksmith VFX/New York
- Color Rare Medium
- Sound Sound Lounge
- Global Chief Creative Officer Chaka Soghani
- Group Creative Director Katie Bero
- Group Creative Director Brian Culp
- Creative Director Chris Hanrahan
- Senior Art Director Greggy Adriano
- Copywriter Brendan Nicholes
- Art Director Beatrice Ferro
- Head of Production (HP) Nick Williams
- Director of Production Teri Altman
- Producer Brigid Cooley
- Producer Hannah Hadley
- Executive VFX Producer Brian Creech
- VFX Producer Tommy Lombardi
- Executive Producer Drew Santarsiero
- Executive Producer Steve DeVore
- Chief Creative Officer/Executive Producer Colin Jost
- Executive Producer Emily Hason
- Executive Producer Jeff Grosvenor
- Associate Producer Rebecca Mazouz
- Executive Post Producer Gina Pagano
- Editor David Koza
- Editor Tim Cahill / (Editor)
- Assistant Editor Cassi Waciega
- Executive Post Producer Joanna Woods
- Executive VFX Producer Colin Moneymaker
- VFX Supervisor Tuna Unalan
- Colorist Fergus McCall
- Colorist Paul Galati
- Executive Audio Producer Dana Villarreal
- Audio Engineer Rob Sayers
- Audio Engineer Tom Jucarone
- Audio Engineer Zach Scheitlin
- Talent Colin Jost
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Credits
powered by- Agency LOLA/New York
- Production Company SMUGGLER/USA
- Director Benji Weinstein
- Production Agency/VFX Omnicom Production/USA
- Production Company 8th Street Productions
- Production Partner No Notes
- Editing Mackcut
- Post Production/Editing/Finishing/Color/Audio Post Optimus/Chicago
- VFX Blacksmith VFX/New York
- Color Rare Medium
- Sound Sound Lounge
- Global Chief Creative Officer Chaka Soghani
- Group Creative Director Katie Bero
- Group Creative Director Brian Culp
- Creative Director Chris Hanrahan
- Senior Art Director Greggy Adriano
- Copywriter Brendan Nicholes
- Art Director Beatrice Ferro
- Head of Production (HP) Nick Williams
- Director of Production Teri Altman
- Producer Brigid Cooley
- Producer Hannah Hadley
- Executive VFX Producer Brian Creech
- VFX Producer Tommy Lombardi
- Executive Producer Drew Santarsiero
- Executive Producer Steve DeVore
- Chief Creative Officer/Executive Producer Colin Jost
- Executive Producer Emily Hason
- Executive Producer Jeff Grosvenor
- Associate Producer Rebecca Mazouz
- Executive Post Producer Gina Pagano
- Editor David Koza
- Editor Tim Cahill / (Editor)
- Assistant Editor Cassi Waciega
- Executive Post Producer Joanna Woods
- Executive VFX Producer Colin Moneymaker
- VFX Supervisor Tuna Unalan
- Colorist Fergus McCall
- Colorist Paul Galati
- Executive Audio Producer Dana Villarreal
- Audio Engineer Rob Sayers
- Audio Engineer Tom Jucarone
- Audio Engineer Zach Scheitlin
- Talent Colin Jost
A :30 spot, entitled Father-Son Talk, sits at the centre of the campaign. It opens as a bartender serves Jost a Blue Moon, who points out that the beer is made with Valencia orange peel. The spot then shows two animated oranges: a father and his young son. The son asks his dad, “How was I made?” The father explains to his son that he was conceived in the back of his station wagon. A flashback plays, showing the mother and father oranges kissing in the backseat. Cut back to the bar: Jost is rubbing the two oranges together as if they were kissing. The bartender gives Jost a concerned look, prompting him to reassure her, “It’s okay, they’re married.” The spot closes on three Blue Moon beers and the tagline: “Blue Moon, Made Brighter.”
By making the orange not just a garnish but the protagonist, the campaign takes a deliberately unconventional approach, embracing humour that borders on the surreal to break through with Gen Z audiences.
The campaign, live nationally across digital, social, OTT, and supported by additional social assets, marks the latest iteration of Blue Moon’s Orange & Son campaign that debuted in 2025.
