Biscuit Filmworks signs director Aerin Moreno

Born and raised in Los Angeles, Moreno fell in love with film at a young age and graduated from UCLA Film School. She quickly made a name for herself in the music video industry, standing out for her ability to direct and edit projects, and her intuitive sense of narrative pacing. In addition to music videos, she has also helmed short films like Lotusland and Grandma’s Fall From Heaven, both of which explore themes of identity, relationships, and resilience with emotional depth and striking visuals.

“The power of pop culture constantly excites me,” said Moreno. “It has such a lasting impact, especially on young people, and I love being a part of that. Delivering what an artist wants, pushing it a little further, and capturing the essence of who they are is my passion. When considering who to partner with, I kept returning to Biscuit because of the way they champion bold, creative visions.”

“Aerin has a remarkable understanding of cultural currency,” said Biscuit Founding Partner Shawn Lacy. “It’s inspiring to see how she forms lasting partnerships with artists and crew alike. Her perspective is fresh, youthful, and fun—perfectly suited for the world of advertising. We’re excited to see her bring that vision to commercials, pushing boundaries and capturing imagery that resonates deeply with young audiences.”