​Berlin Commercial announces 2024 winners

Berlin Commercial announces the winners of its 2024 edition, celebrating the pinnacle of creativity in the industry.

This year's winners, chosen by a diverse panel of industry professionals from agencies, production companies, publishers, and key players, have been recognised for their exceptional international contributions across commercial work, music videos, and personal projects, showcasing unparalleled craftsmanship and innovation.

Berlin Commercial Winners 2024

Among the standout winners in the Commercial Work category, notable mentions include: The First Speech - Reporters Without Borders by Giordano Maestrelli with Stink Films, Jeremy Allen White - Calvin Klein by Mert Alaş with January Productions, and Mercedes-Benz - Drive Pilot by Eugen Merher with Tempomedia Filmproduktion.

In the Music Video category: Not Like Us - Kendrick Lamar by Dave Free and Kendrick Lamar with PGLang, RM - Lost by Aube Perrie with Pulse Films, and Von Dutch - Charlie XCX by TORSO with DIVISION.

The Personal Work category featured remarkable entries such as: PEARL by Alexander Norek with peoplegrapher, Fracaso by Raquel San Nicolas with HIERSOIR, and Choco Hoax by Alice Fassi with C41 and Eclettica, among many others.

Festival Highlights: Connecting Creativity

Held from August 26 to 30, this year's festival featured a series of networking satellite events, stage talks, the Berlin Commercial awards, and an after-party, all designed to foster collaboration and inspiration within the creative community. Noteworthy discussions included “How Creative Collaboration Can Future-Proof the Industry,” featuring insights from Franziska Gregor (Managing Director at Serviceplan Culture), Jonathan Deeb (Chief Creative Officer at BBDO Germany), Fabian Barz (Head of Production and Business Affairs at Innocean Europe), Luke Atcheson (Creative Director at Zalando Studios Berlin), and Nicklas Juntke-Krüger (Head of TV & Creative Production at DAVID+MARTIN).

The festival week, featuring a grand opening in collaboration with Tracks and Fields and a closing event at the iconic St. Elisabeth Church in Mitte, supported by KALA Films, attracted over 3,000 international industry professionals. This turnout underscores Berlin Commercial’s significance on the creative industry calendar. The festival experience was further enhanced by parties hosted by Stink Films and RadicalMedia.