Baker Mayfield and Alice Cooper get Progressive
Baker Mayfield and Alice Cooper team up for Progressive campaign spot.
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Season 3 of Progressive’s At Home with Baker Mayfield campaign has yet again provided glimpses of Baker Mayfield experiencing the relatable, mundane aspects of homeownership with “funny because it’s true” content.
In the most recent spot, Baker Mayfield has a Package Mix-Up, Baker handles a classic case of a mis-delivered package that belongs to his neighbour, which happens to be Alice Cooper, who resides next door at the Rock and Roll Hall of Fame. This spot launched just in time for the Rock and Roll Hall of Fame induction on October 30, where Alice celebrated 10 years of his induction.
Credits
View on- Agency Arnold Worldwide/Boston
- Production Company O Positive
- Director Kenny Herzog
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Credits
View on- Agency Arnold Worldwide/Boston
- Production Company O Positive
- Director Kenny Herzog
- Chief Creative Officer Sean McBride
- Group Creative Director Gregg Nelson
- Creative Director Tom Kelly
- Creative Director Doug Harry
- Senior Copywriter Evan Hohenwarter
- Executive Producer Sean Vernaglia
- Assistant Producer Danielle Balanov
- Group Creative Director Michael Sullivan
- Senior Art Director Diana Friedman
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Editor Aaron Langley
- Editing Cosmo Street/New York
- Post Production Zero VFX
- Colorist Rob Bessette
- Color Finish Post
- Sound Design Michael Secher
- Music The Ski Team
- Executive Producer Ken Licata
- DP Scott Henriksen
- Talent Baker Mayfield
- Talent Alice Cooper
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Credits
powered by- Agency Arnold Worldwide/Boston
- Production Company O Positive
- Director Kenny Herzog
- Chief Creative Officer Sean McBride
- Group Creative Director Gregg Nelson
- Creative Director Tom Kelly
- Creative Director Doug Harry
- Senior Copywriter Evan Hohenwarter
- Executive Producer Sean Vernaglia
- Assistant Producer Danielle Balanov
- Group Creative Director Michael Sullivan
- Senior Art Director Diana Friedman
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Editor Aaron Langley
- Editing Cosmo Street/New York
- Post Production Zero VFX
- Colorist Rob Bessette
- Color Finish Post
- Sound Design Michael Secher
- Music The Ski Team
- Executive Producer Ken Licata
- DP Scott Henriksen
- Talent Baker Mayfield
- Talent Alice Cooper
Arnold Worldwide Chief Creative Officer Sean McBride said: “At some point, we realised that living at FirstEnergy Stadium meant that Baker was neighbours with the Rock and Roll Hall of Fame. And neighbour politics are such a huge part of homeownership. Like it or not, everything from our day-to-day happiness to our long-term financial well-being is affected by whoever ends up living next door. So for any homeowner, there’s real tension and meaning in those relationships."
"In this spot, I think we take great advantage of that voltage by essentially playing the joke the opposite of how you’d expect us to play it. Alice Cooper isn’t the neighbour who keeps you up all night with parties and loud music. he’s the online shopping addict, the neighbour who wants to borrow a tool to get some yard work done before it’s too late in the season."
