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Arcade expands creative roster with editor Alex Pirrone
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Pirrone joins post-production studio with a portfolio spanning BMW, Google, Ford, and more.
Arcade has announced the addition of editor Alex Pirrone to its growing team, bringing a unique mix of emotionally resonant storytelling and fast-paced, visually dynamic edits to the creative roster.
With a commercial portfolio that includes work for BMW, Google, Ford, Peloton, Starbucks, Volkswagen and Zillow, Pirrone’s arrival marks an exciting new chapter for the studio.
“We’re incredibly excited to be working with Alex,” said Adam Becht, Executive Producer at Arcade. “He brings a humanising blend of narrative and visual storytelling to the team. He’s thoughtful in his approach and always so damn happy!”
Pirrone began his career in long-form documentary, contributing to award-winning films centred on deeply human stories. He later transitioned to indie features before embracing commercial editing, a space he quickly fell in love with for its creative variety and collaborative energy. He has since worked alongside directors such as Mark Romanek, Adam & Dave, Daniel Mercadante, Sean Frank, Sam Pilling, and Sharmeen Obaid-Chinoy.
“Arcade has been on my radar since I began in advertising, and I’ve always admired their diverse work and honest approach to running a post-house in a changing industry,” said Pirrone. “The team is a joy to work with, and I’m excited to collaborate with their legendary editors and production teams. It feels like the perfect match, and I look forward to what’s ahead.”
Pirrone recently worked on a campaign for Audi with Ogilvy’s group creative director Rachel Frederick, and on a new campaign for OGX with Alex Booker, executive creative director at BBDO.
“Alex is an amazingly talented editor, but he doesn’t stop there,” said Frederick. “He’s collaborative and creative with solutions and ideas, too. The initial cuts he brings are on target for the ask, yet he often provides additional thoughts to consider, which allows us to explore what’s best for both the creative and the client’s business from every angle.”
Booker added, “Alex is one of those editors who is extremely rounded in his approach to the cut. He brings a great understanding of narrative structure, comedic timing, and has the skills to elevate the craft through motion and design. His knowledge of all things film makes asking for even the most obscure of references or techniques easy. And not only does he know the references, he knows how to achieve the exact thing you were looking for.”
