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American Haiku expands creative and production teams
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Roger Morán joins as Executive Producer and Idriss Dabré as Creative Director.
Independent creative agency American Haiku is expanding its creative and production capabilities with the hires of Roger Morán as Executive Producer and Idriss Dabré as Creative Director.
Both join in newly created roles as the agency builds on its momentum, supporting an increasingly ambitious portfolio of work for clients including Starbucks, Tiffany & Co., New Balance, Chase, and OpenAI. The hires are part of American Haiku's continued investment in creative talent, which also includes Creative Director Cara Mia Cecchini, who joined the agency last year following five years at Droga5.
“World building is central to how we approach creative work at American Haiku, and having people with different backgrounds and perspectives makes that work stronger,” said Thom Glover, founder and CCO at American Haiku. “Roger and Idriss bring a wealth of experience and a strong understanding of their respective crafts. As the agency grows, we're continuing to invest in people who can help us develop ambitious ideas and bring them to life across different platforms and experiences."
Morán brings more than 15 years of experience spanning advertising, film and documentaries. He most recently served as Executive Producer at WPP Production, overseeing global work for The Coca-Cola Company. Previously, he was a Senior Producer at Droga5, where he produced campaigns for brands including Hennessy, OpenAI, Chase, Coors, and HBO Max. An Emmy Award-winning producer and 2024 Ad Age Agency Producer of the Year nominee, Morán will oversee production across American Haiku's client portfolio, working closely with creative, account, and strategy teams while fostering collaboration with established and emerging talent across directing, editing, music, visual effects and more.
“As an independent agency with an incredibly talented team, there’s a drive to push creative boundaries, challenge the expected and create fresh, distinctive work that stands out,” said Morán. “The opportunity to join a growing agency with so much talent and ambition was especially exciting to me as a producer.”
Dabré joins American Haiku following more than a decade of experience at agencies including Le Truc/Publicis, Rethink, Johannes Leonardo, and DDB Paris. With a background spanning art direction, design, and digital experiences, he has developed work for global brands including Volkswagen, Meta, Netflix, Hennessy, PlayStation, and Sephora, earning more than 20 industry accolades from D&AD, Cannes Lions, ADC, and FWA. In his new role, Dabré will lead creative development and art direction across the agency's projects, developing original campaigns, experiences, and new forms of storytelling.
“American Haiku has that rare combination of ambition, independence and a healthy appetite for weird ideas,” said Dabré. “It's a place where you can make something unexpected without having to explain why it needs to exist in the first place. After years working at larger agencies, I wanted to be somewhere that felt more like a creative playground, and American Haiku gives me exactly that.”
