shots Awards 2018 Challenges You to Beat the Bots
They've beaten us at chess, mastered the Japanese strategy game Go and power much of our online life, whether we know it or not - but can artificial intelligence really shape our creative future?
Credits
powered by
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- Production Company Mill+
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Credits
powered by
- Production Company Mill+
- Sound Design Factory
- Post Production Mill+
- Editor Theo Gibara
- Director of Photography Will Baldy
- Agency Producer James Faupel
- Executive Creative Director Will Thacker
- Creative Justin Blanchard
- Creative Toby Roberts
- Managing Director Andrew Barnard
- Director Gareth Brannan
- Producer Lucy Hawes
- Post Producer Tim Lyall
- Post Producer Tanya Fearon
- Colourist Thomas Mangham
- Sound Designer Neil Johnson
- 3D Designer
- Make-up
- 2D Lead Dan Adams
- 3D Designer
- Assistant Producer
- 2D Lead
- Hair
- Stylist
- DIT
- Focus Puller
- Gaffer
- Second AC
- Production Runner
- Stylist
Credits
powered by
- Production Company Mill+
- Sound Design Factory
- Post Production Mill+
- Editor Theo Gibara
- Director of Photography Will Baldy
- Agency Producer James Faupel
- Executive Creative Director Will Thacker
- Creative Justin Blanchard
- Creative Toby Roberts
- Managing Director Andrew Barnard
- Director Gareth Brannan
- Producer Lucy Hawes
- Post Producer Tim Lyall
- Post Producer Tanya Fearon
- Colourist Thomas Mangham
- Sound Designer Neil Johnson
- 3D Designer
- Make-up
- 2D Lead Dan Adams
- 3D Designer
- Assistant Producer
- 2D Lead
- Hair
- Stylist
- DIT
- Focus Puller
- Gaffer
- Second AC
- Production Runner
- Stylist
This year, the shots Awards is laying down a challenge to the advertising industry, asking it to prove that AI pales in comparison to the ingenuity, inventiveness and wit of the human brain.
The above film, created by 18 Feet and Rising, directed by Gareth Brannan through Mill+ and with sound design by Neil Johnson at Factory, looks at whether humankind should fear the onset of the bots and asks, "Who's thinking? Who's creating? Who's making things better?".
Is it us? Or is it them?
Connections
powered by
- Agency And Rising
- Post Production Mill+
- Production Mill+
- Sound Design Factory
- Agency Producer James Faupel
- Executive Creative Director Will Thacker
- Post Producer Tim Lyall
- Sound Designer Neil Johnson
- 2D Lead Dan Adams
- 3D Designer Federico Bergamaschi
- 3D Designer Will Denning
- Focus Puller Rhys Warren
- Gaffer Bryan Gavigan
- Hair Ashelene Scott
- Make-up Sam Swann
- Production Runner Alfie Johnson
- Second AC Patrycja
- Stylist Emma Lipop
- Stylist Vicky Chez
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