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Being a parent is a full time job and sometimes it can be even more stressful than your actual career, especially if you've got teenagers who refuse to text you where they are no matter how many times you nag them.

We've seen parents creepily and secretly spy on their kids through GPS tracking but Publicis have come up with a much friendlier - and hassle free - approach for Renault.

A smart button that offers drivers an easy way to let their loved ones know they’ve reached their destination safely.

With its ideal location on the dashboard of all Renault models, MUM BUTTON works using an easy-to-configure app available on Android and iOS.

To use the button, drivers enter a telephone number and a message of their choice. Simply pressing the button automatically sends a message such as ‘I’ve arrived safely, love you!’ by

SMS to the intended recipient. Offered in 11 countries worldwide from May, and on Mother’s Day in some countries, MUM BUTTON is also available in the Atelier Renault online store: http://shop.atelier.renault.com/.

This launch is part of our focus on developing connected services that meet our customers’ digital needs, offering them a new mobility experience.

To discover the film : https://youtu.be/8JIlwV5qH8k

Thank you and all the best,