BSSP Use Harry Mack's Unique Selling Technique to Sell Mitsubishi Cars

What would convince you to buy a car; test driving the vehicle before making a purchase, listening to what the pushy sales assistant has to say or maybe the shiny car's fancy interior features would be enough to secure the sale? BSSP might just have the answer... in the form of US rapper, Harry Mack.

By holding an experiential stunt for Mitsubishi, the team dressed Mack up as a salesman at the car dealership attempting to get potential customers to invest in the new Eclipse Cross model.

Mack acted like a normal salesman, offering likely customers the chance to test drive a vehicle. Once they agreed to go on a joy ride, director Blake Benham captured the cruise, especially Mack's unique selling techniques.

As they toured the neighbourhood, Mack burst into a freestyle rap to show off the car's key features. Unsurprisingly, this caught most of the drivers off guard, leaving them stunned but impressed as he whipped out melodic lyrics.

Speechlessly driving, the customers didn't know how else to react. Some of them were silent, others bopped their heads in time to his tune while some tried to keep up with what exactly he was selling as he spat out words.

Ending the stunt, Mack asks the drivers if they'll lease or buy the Mitsubishi after his epic performance... and one man says he'll definitely purchase it. Quite an effective marketing ploy it seems!