INGO Combat Fake News Culture & Poor Journalism with Free Plug-In

In an era of fake news and explosive politicians, it can be tricky distinguishing fact from fiction and knowing which sources to trust, even leading some to question how thoroughly people read what they've posted online.

INGO has created a plug-in in partnership with Swedish magazine, Fokus, to create greater transparency around online content and make people more educated about the articles they're sharing.

Once installed for free, you won't be able to share articles without having fully read them first.

Based on how much time you spend on the page and how much you interact with the article, the algorithm will determine whether or not you have actually digested the article's contents only becoming available to post and share once it has been read in its entirety.

Upon posting the article, a small badge will appear in the corner of the shared post to notify other social media users that you have read and fully engaged with the piece.

The idea behind this campaign is to reduce clickbait articles constructed purely to grab attention and lower the spread of misinformation.

“Fokus stands for in-depth journalism," says its editor in chief, Claes De Faire. "We hope this will give people the incentive to read and share longer and more complex articles."

Hopefully it will also encourage people to be more truthful about what they're consuming online instead of posting mindlessly.

For more information and to download the software, visit Read Proof Sharing.