FCB Happiness Asks Gamers to Play Guilt Free with Slotomania

Slot machines are synonymous with Las Vegas but you don’t need to wait until your holidays to hedge your bets. No, now you can play (and gamble) from the comfort of your own home and phone thanks to a new campaign from FCB Happiness.

WhyItsOkayToPlay is a uniquely-laborious campaign from the agency – which required the manpower of 73 offices around the world – to promote the online casino game, Slotomania.

Now gamers can rest assured that they can play the game at any time of day and without guilt or stigma attached to the activity.

FCB has created 1,440 films, one for every minute of the day, to remind gamers that playing Slotomania is like catching up on ‘me-time.’ A chance to rest, unwind and have some fun.

By syncing a real-time video clock with your local time zone, you can watch clips (like this one below from 2.40am) which are similar in style to Slotomania’s graphics that provide you with reasons as to why you should play the game.

“Often we are asked, what’s the benefit of a global network,” says FCB’s global CCO, Susan Credle. “Slotomania is an answer. It took 73 offices writing against an ambitious idea to pull this off. A clear strategy, a strong creative idea executed by the generosity of creative FCBers around the world.”

So if you’re a gamer and you can’t sleep or you’re bored at work or perhaps you just fancy a quick go on the slots, hey, who are we to judge?