Mud Soldier Marks 100 Years Since Passchendaele
Ogilvy & Social.Labs Belgium create The Mud Soldier, a slowly dissolving sculpture commemorating the muddy battle.
Set alongside the suspiciously professional-sounding buskers and those weird floating Yoda guys in front of the National Gallery in London, The Mud Soldier is a far more poignant piece that the usual tourist trap dreck that takes up the space.
Created by Ogilvy & Social.Lab Belgium, the sculpture, created for VISITFLANDERS, is made from sand mixed with mud from the Passchendaele battleground in Flanders Fields, Belgium. As it rains (which it has been doing heavily in London), the sculpture slowly dissolves, creating a grotesque melting figure that acts as a potent reminder of the horrendous battle where 475,000 were wounded, went missing or died in torrential rain.
Erected on July 24, the sculpture, created by artists Kilian and Damian van der Velden, leaves London today.
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powered by
- Agency Ogilvy & Social.Labs Belgium
- Production Sculpture Events Europe
- Chief Operating Officer An Vande Velde
- Creative Director Mathieu Cardon
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