Who Won What on Tuesday at Cannes?

Innovation

Åkestam Holst and Great Works have won a prestigious Golden Lion in the Innovation category of Cannes Lions, as announced at the award ceremony on Tuesday night.

Leading the 12 awards was their Humantium Metal Initiative, which turns illegal firearms into metal to be used in building and other social projects.

The innovations jury, led by Susan Lyne (president & managing partner, BBG Ventures) aimed to consider the whole range of what innovation means as opposed to just technological innovation, as she detailed in a press conference. Line called the Grand Prix wnner "a perfect circle...that represented everything about this category."

That said, technology was not absent from the awards, however, with Google's Tilt Brush winning one of the two Gold Lions (as we previously predicted it would). Speaking of the project, which allows users to paint within CGI, Lyne called it an "entirely new way for creatives to create."

The other Gold Lion was won by another Swedish agency, this time Garbergs. Working for Stockholm Pride, they created a modification that put a gay pride parade into the video game Grand Theft Auto. Among the nine other winners were campaigns for both Apple and Google as well as a wearable that detects bricks breast cancer that we previously named as one of our Cannes contenders.

Creative Data

On Tuesday night Cannes Lions named its creative data winners, with a selection of winners that saw advertising move "from storytelling to story doing" according to jury president Eric Salama, (CEO, Kantar Global).

Creative Data's 38 winners were led by Grand Prix winner Care Counts [below], DigitasLBI's campaign for Whirlpool that installed washing machines into schools. Based on the idea that if kids from underprivileged backgrounds had a place to wash their clothes this would improve attendance and participation in class. Data was used to track student's use of the facilities with their attendance record, as the above case study shows.

Also awarded were 5 golds, for Leo Burnett Melbourne's Reword for Headspace, BETC's Aimen for Canal+, GOOD Moscow's Sberbank Neighbourhoods, MEC Global's M Live for Marriott and Ogilvy Australia's AAMI Smartplates.

Direct

Burger King follow on from their print and publishing Grand Prix on Monday with another one, this time for Google Home of the Whopper, David Miami's ad [above] for the eponymous dish that ended with a Burger King employee saying "OK Google, what is a Whopper?", causing their Google Home device to begin reading the burger's Wikipedia page. Some have found it infuriating (upvotes and downvotes for it are about even on Youtube), but clearly the Direct jury, led by Ted Lim (chief creative officer, Dentsu Brand Agencies APAC) loved it a whopping amount.

10 other campaigns won Gold for Direct, plus a further Gold Lion for Google Home of the Whopper:

Walmart: Price on the Jersey (DM9DDB)
State Street Global Advisors: Fearless Girl (McCann New York) 2 GOLDS
Tigo-Une: Payphone Bank (Grey Colombia)
Free a Girl Movement: School for Justice (JWT Amsterdam)
Transport Accident Commission Victoria: Meet Graham (Clemenger BBDO)
Netflix: Spanish Lessons (Alma DDB)
Snickers: Hungerithm (Clemenger BBDO) 2 GOLDS
Reclame Aqui: The Colour of Corruption (Grey Brazil)
Pedigree: The Child Replacement Programme (Colenso BBDO)
Kraft Heinz: New and Not Improved (CP+B Boulder)

Mobile

Sperm had a good day at the Mobile Lions, with an app that allowed men to do an at-home sperm analysis by Dentsu Y&R Tokyo for Seem [below] winning grand prix. High fives for them (the other hand, presumably, is busy - hoping the length of this article stops my editor seeing that joke...)

Joining the jism (...and that one) are eight gold lion winners. The Family Way swims its...well....way to a gold to go with its grand prix, as does Google Home of the Whopper. Snickers, meanwhle, win two more golds for Hungerithm, which fluctuated prices of Snickers bars according to how angry the internet was at any given time. Also winning golds were Faber-Castell's The Never-Ending Forest App by David the Agency, Italia Longeva's Chat Yourself (no comment on how that could be a euphemism for the action the grand prix winner asks you to do...) by Y&R Italia and Addict'Aide's Like My Addiction by BETC Paris.

Cyber

Cyber gave us a trio at the top, with the following all being named grand prix by Colleen DeCourcy (global chief creative officer, Wieden + Kennedy) and her jury:

The Bank of Aland: Aland Index by RBK Communication, which was able to "calculate... the environmental impact of each credit card transaction" for its customers.

Transport Accident Commission Victoria and Clemenger BBDO added a grand prix to their mountain-sized pile of awards for Meet Graham (including a Direct Lion Gold), a campaign based around an installation-cum-sculpture of a man built to survive car crashes.

These two campaigns were joined by Did You Mean Mailchimp? by Droga5, a wide-reaching cyber campaign that took in such projects as WhaleSynth (an app where people could create music from whale sounds), NailChamp (a nail art comparison site) and VeilHymn, an interactive music video collaboration.

They were similarly generous with their gold lions, with nearly 20 gold wins.