Inventors attempt to pitch ideas at 100mph for BMW

If you've ever wondered what you get when you take the classic elevator pitch challenge and add a 462bhp engine, BMW has the answer.

Created by KBS, this high-octane stunt saw the brand and agency take the elevator pitch by having entrepreneurs present their business ideas to potential investors in the time it takes to get a lift from one floor to another, and add a little speed to it.

Nine entrepreneurs were seated in the new BMW M550i - the fastest 5 Series ever built - and challenged to pitch their idea to VCs from CrunchFund from the passenger seat, while rounding a racetrack at approximately 100 MPH.

Along with the above film, viewers can watch all of the entrepreneur’s full laps through the dedicated BMW Hot Lap Pitch website.