Houdini Serve Up Menu Grown From Recycled Clothes

McCann Stockholm and Swedish sportswear brand Houdini teamed up to create The Houdini Menu, featuring food grown using their biodegradable fabrics as compost.

Across four courses of vegitarian fine-dining, created by chef Sebastian Thureson at Stockholm's Agrikultur Restaurant, the brand served up vegetables that were the result of six month's work between Houdini, McCann, and master composter Gunnar Eriksson. 

The clothes took a total of only six months to biodegrade in the compost heap, breaking down into all natural substances like carbon dioxide, water and what the agency calls 'fertilizing substances'.

These substances helped in the growth of the meal's ingredients, made into dishes like baked houdini-leek with cress, dill and elderflower, smoked merino-wool-mushroom broth with pickled egg, kohl rabi and ramson, and baselayer-beet baked in salt with Swedish goat cheese, pickled blackcurrant, coriander and ginger.

If you too want to serve yourself a supper grown from socks or a lunch from loungewear, you can pick up a bag of Houdini soil with a purchase at a Houdini store.

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