Barton F Graf Creates 32-foot Tattoo Installation
To launch whiskey brand Bulleit’s debut video series, the agency has collaborated with local tattoo artists.
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Tattoos were previously associated with subcultures, traditionally denigrated to sailors, prisoners and Hell’s Angels' motorcyclists. And aside from tattoos, these groups were also known to enjoy a drink and would be known as avid Whiskey drinkers.
Which is perhaps why Barton F Graf thought that something tattoo-related would be the perfect inspiraton for a campaign for American whiskey brand, Bulleit.
Since tattoos have entered popular culture and become increasingly accepted by the mainstream, the agency decided to develop an ink-inspired campaign to promote the brand and launch its The Bulleit Frontier Works video series.
Bulleit teamed up with 24 local tattoo artists to create the first ever 32-foot tattoo, which is currently installed on the corner of Sunset and Hyperion in LA.
Each artist donated a prized piece of their artwork which was fitted into a segment of the overall installation. The mural aims to celebrate the surrounding multicultural community of LA and share the distinctive style and artwork of each artist.
The above is only a teaser of the installation process as a full video will be released on the brand's YouTube channel soon. So, keep your eyes peeled! Or follow #FrontierWorks for more info while you wait.
Connections
powered by
- Agency Barton F. Graf 9000
- Production Barton F Productions 9000
- Production Milk Agency
- Art Director Michael Hagos
- Chief Creative Officer Gerry Graf
- Creative Director Nick Kaplan
- Founder Gerry Graf
- Head of Production Josh Morse
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